WRHC Self Reflection Introduction to Driehaus Question

/ CNERFU116 / By

DescriptionBUSINESS FUNDAMENTALS AND THE ENTREPRENEURIAL MINDSET
PROFESSOR: Thomas Walker, MS
EMAIL: twalke14@depaul.edu
CLASSROOM: DPC Rm 8209 or online via Zoom
MEETING DATES: Tue. & Thu.
CLASS TIME: 11:50am-1:20pm
COURSE INTRODUCTION_______________________________________________________
Welcome to the Driehaus College of Business, a school known for its exceptional teaching, nationally
ranked entrepreneurship program, and well-connected professional alumni network in Chicago, the
U.S., and around the globe. You are at the beginning of your business education journey at Driehaus.
Some of you may already have a clear vision of the career you hope to pursue; some of you may have
only recently decided to study business and are not yet aware of the career and educational
opportunities available to you. The goal of BUS 101: Introduction to Driehaus is to bring your entire
business cohort together to teach the fundamentals of modern business education, the specific skills
and tools necessary for success in an international, competitive business landscape, and the
“entrepreneurial mindset” that prepares every Driehaus graduate for future success. An additional
feature of the course is The Driehaus Difference, a series of short videos that introduces students to the
academic advising, career planning, and co-curricular opportunities awaiting them. To achieve these
goals, the Introduction to Driehaus course is built on three pillars:
▪ Leadership in Thought:
Students will learn the concept of business, who the key players are (e.g., supplier,
buyer), how needs are identified, how value is delivered, and the motivations that drive
actions and behaviors within the market. By introducing the entrepreneurial mindset
and design thinking elements, students will also learn how to identify, solve, and
commercialize business solutions to social problems in a variety of consumer contexts.
▪ Leadership in Word:
Students will learn the language of business, improving their business fluency and
understanding of how the various business disciplines–Accounting/MIS, Economics,
Finance/Real Estate, Hospitality, Management & Entrepreneurship, and Marketing–
provide tools for the successful creation, implementation, and maintenance of a
business. Students will also master the art of compelling business communication and
oral presentation of ideas.
▪ Leadership in Action:
Students will learn how to put business concepts into practice via engaging, activelearning class activities (e.g., BizCafé simulation; group project), as well as via the
many co-curricular student groups, professional organizations, and business schoolsponsored activities that complement and reinforce in-class education.
ACTIVE LEARNING APPROACH_________________________________________________
In addition to the many real-world business examples and essential readings that will introduce and
illustrate key course concepts, several active learning elements are integrated into the course. These
active learning elements are included to give you a “hands-on,” engaging experience when it comes to
running a business and understanding the many facets of doing so. For example, you will work as part
of a team to complete a BizCafeTM simulation that requires you to discuss, debate, and make decisions
regarding a variety of business objectives (e.g., ideal staffing, product selection, pricing decisions, etc.)
as if running and operating a real café. In addition, you and your group will work together to use the
entrepreneurial mindset to develop an
innovative business solution to a social
problem. Your group will address the
problem using the mindset and present
your solution in both a written executive
summary and an oral presentation.
Finally, by including the series of short
video modules known as The Driehaus
Difference, you will be introduced to the
many ways you can get involved beyond
the classroom to enhance your educational
and professional training by doing and
applying your new knowledge.
THE DRIEHAUS DIFFERENCE_____________________________________________________
The Driehaus College of Business prides itself on its connected, caring community of students, faculty,
and staff. Over the next four years, you will have more resources, experts, and opportunities available
to you than you will ever have in your lifetime. So, how do you even begin to know what those
valuable resources are? How can you access them and when should you? Enter The Driehaus
Difference. Each week, in a series of online video modules, our class will introduce the many
wonderful resources available to you at Driehaus–from Academic Advising to Study Abroad, Career
Advising to extracurricular groups–resources and people who truly make Driehaus an amazing place
by making your life better. The students who tap into these resources are the ones who land dream
jobs, have amazing college experiences, creative valuable lifelong networks, and even travel the world.
So, pay attention and take advantage of these resources as they will literally change your life.
QUIZZES + EXAMINATION______________________________________________________
There will be a series of quizzes (D2L) and one midterm examination designed to assess your
individual learning and understanding of the concepts presented in class. It is your responsibility to
keep up with the assigned readings, attend class lectures, and seek clarification for any concepts that
are unclear. The quizzes and exam are a chance to assess your comprehension of business concepts.
GROUP PROJECT DETAILS______________________________________________________
The purpose of Intro to Driehaus is to introduce you to fundamental business concepts and a problemsolving mindset that will help you frame your time at Driehaus, see the world through a new lens, and
adopt a data-driven, solutions-focused perspective that will serve you well in your career.
Understanding how business works, as well as knowing the various components and tools helpful for
operating a well-oiled business machine, makes you more likely to see opportunities to create value
and/or increase efficiency. The entrepreneurial mindset provides a step-by-step problem-solving
framework that helps you answer the question, “What must be done?”–with an eye on improving life
and creating value for employees, customers, business partners, or society, in general.
In this group project, you and your team will use the entrepreneurial mindset we learn in class to
identify a problem you would like to solve using business (and business tools) as a solution. The
problem could be a social issue–e.g., homelessness, access to clean water, inequity in educational
opportunities–or the problem could be one specific to a company’s day-to-day operations–e.g., missed
opportunities to engage technology, toxic corporate culture, concerns regarding consumer privacy.
The central “problem” that forms the focus of your group project is up to you and your group, but you
should use the entrepreneurial mindset to define the problem and to create a business-inspired solution
to that problem. Importantly, while your problem may be one currently addressed by existing
companies and business solutions, you and your team must provide an original, unique solution and
then present a clear, compelling case for why your solution is better.
For your group project, you will work with the same randomly selected team with which you completed
your BizCafé simulation. Using the business fundamentals from Weeks 1-6 of class, as well as the
entrepreneurial mindset from Weeks 7-10 of class, you will propose a business solution to a clearly
defined problem and deliver a 10-minute presentation integrating and applying relevant class concepts.
More specifically, your presentation should include:
▪ Motivation, spark for your idea
▪ Empathize: research, needs identification, addressing the “What must be done?” question
▪ Define: clear articulation of the core problem to be addressed; defined audience for solution
▪ Ideate: discussion of the ideas proposed, the brainstorming process; why final idea selected
▪ Prototype: visual, tangible representation of idea; link features w/ problem components
▪ Test: any problem refinement/editing; discussion of KPIs, test marketing insights
▪ Elements from the six core business disciplines:
o Economics: supply, demand, underlying need, value
o Marketing: the 4Ps, STP, branding/identity
o Finance: capital sources, financially viable business model
o Management: company organization, leadership, incentives, alignment
o Accounting: information management, sources of information, data storage
o Hospitality: customer service, human experience, creative personal touch
▪ A brief, “key ideas” conclusion
Ten minutes is not a long time, so the presentation should be carefully constructed to highlight only
those key points the group wishes to convey. The group should also treat the presentation like a
professional presentation: dress up and be prepared, engaging, and convincing. Use compelling
visuals, storytelling techniques, and tangible prototypes/examples to inform, educate, and persuade
your audience. Your “pitch” is part of your group project grade, so pay attention to your style.
In addition to its 10-minute presentation, the group will also submit a 5-10 page (single-spaced, 12-pt.
font, 1” margins) Executive Summary that provides more detail (but covers the same topics bulleted
above) than the presentation has time to allow. The Executive Summary should be well-written, free
of typos/grammatical mistakes, and clearly organized using headings, subheadings, and bold text to
highlight key concepts. Any cited sources should be listed in a “References” section following the
paper, and citation should adhere to APA guidelines. Remember: the goal of an Executive Summary
is to provide a busy executive with a concise, informative summary of critical information/data, key
problems, important ideas, and suggested solutions with the associated risks/benefits detailed for each
solution. Be thorough, but be brief. Edit accordingly.
It is essential to plan ahead and create a schedule for the project. Late projects will not be accepted.
Your project will compete both within-section and across all sections of the class, so make it great!
BIZCAFÉ SIMULATION DETAILS__________________________________________________
You will have plenty of time to get to know your Group Project group because it is the same group
with whom you will be completing a real-world business simulation throughout our class! Each week,
you and your team will make decisions as the owners and managers of a fictitious café. By addressing
a variety of business decisions, your team will compete with other teams in class also running and
operating their own café. The simulation is intended to expose students to the variety of decisions and
challenges facing a company while also providing an immediate outlet to try out new tools and
concepts being taught in class. The dynamic nature of a market and the effects competition and firm
decision-making can have on a business’ success are explored in this fun, engaging context. Each
week, your team will meet, discuss the decisions you intend to make, and then upload your choices.
Note: only one member of the team needs to upload the group’s choices each week, so typically groups
will meet and do this together or will discuss their strategy and appoint one person to enter the decisions
before the deadline. BizCafé will also ask you and your team to summarize its thought process behind
each week’s decisions, so the group should elaborate on what information it used from the simulation,
the concepts we discussed in class, and other strategies/logic that went into the group’s decision. Be
thoughtful and thorough and remember: this is safe way to practice business ideas!
MIDTERM EXAMINATION DETAILS_______________________________________________
My goal for class is to teach you business fundamentals that will provide a solid foundation upon which
your remaining core and discipline-specific classes will build. To ensure that you are making steady
progress in acquiring, retaining, and understanding the information presented in class, we will have
one examination–the midterm exam–that allows you to demonstrate the extent to which you understand
and can apply our class concepts. The goal of the examination is not to trick you or to require you
simply to memorize definitions. Instead, the examination is crafted to measure your mastery of the
course content, identify where weak spots might exist, and to let you demonstrate adept application of
the concepts for example business problems inspired by the real-world. The examination will take
place online via D2L (see the course schedule at the end of the document) and will be an open book,
open note examination. The exam cannot be rescheduled, and missing the examination will result in a
score of zero for the exam. The questions will be a mix of multiple choice, short answer, and realworld application questions and may cover topics from our in-person class lectures, assigned readings,
class slides, or any other assigned resources (e.g., podcasts, videos), so it is essential to attend class,
take notes, and complete assigned readings and media references so you are aware of all class content.
GRADES + EVALUATIONS______________________________________________________
It would be wonderful if everyone could get an A+ in class, but sadly, that is not how the real world is
structured. Indeed, even bonus structures at companies often have designated “bins” or “buckets” in
which employees are separated as a function of their performance. Our class is not curved. Thus, in
theory, everyone could get an A (DePaul does not have A+, unfortunately), but the quality of your
work will be compared to the work of your peers, which should produce some friendly competition
and raise the tide for all ships. Here is how your grade will be broken down in this class:
Weekly Quizzes (D2L)
Midterm Examination
Group Project: Presentation
Group Project: Executive Summary
Participation and Attendance
Driehaus Difference Modules
The Driehaus Difference Self-Reflection
20%
25%
15%
15%
10%
5%
10%
TOTAL: 100%
BONUS: BizCafé Final Performance……….+1-2% points (calculated)
(Note: all students are required to complete BizCafé)
PROFESSIONALISM + PREPARATION_____________________________________________
As an up-and-coming business professional, your ability to present yourself as a well-prepared,
professional businessperson is as important as your ability to convey business literacy. Thus, in
addition to mastering the content of our course, you are also expected to come to every class fully
prepared, having completed all the required readings and ready to participate in class discussion. In
class, you should present yourself in a professional, respectful manner and engage with your fellow
classmates and professor with consideration and kindness. Missing class, arriving late, leaving early,
and/or being disruptive or distracting will affect your grade. Importantly, all deadlines are final. No
extensions shall be granted, no late work shall be accepted. Do not ask. This expectation is not meant
to punish you but, instead, to teach you and to prepare you for real-world expectations. Your company
will not change an important deadline because you could not manage your time, so do not get used to
asking for extensions or turning in late work. Learn to manage your time wisely now. We’re all busy.
TECHNOLOGY ETIQUETTE IN THE CLASSROOM___________________________________
Research suggests that the use of laptops and mobile phones in the classroom are harmful to an
individual’s educational development and can be equally (if not more) distracting to others (Fried,
2007). Technology certainly has an important role to play in modern business practice, but using
technology in class for non-class purposes is bad, just as checking your email or watching a basketball
game on your laptop during a business meeting would get you fired. Translation: do not do it.
Technological devices that assist with any physical or learning needs are permitted, but if you are using
your laptop in our class for anything other than our class, it will negatively impact your grade.
OUR VINCENTIAN VALUES_____________________________________________________
Driehaus prides itself in providing its students with a world-class business education, but our college
holds itself to an even higher standard. The Vincentian mission of DePaul University and the Driehaus
College of Business means that we are to ask the question, “What must be done?” When we look out
toward the world, when we observe society, and when we reflect on the experiences of others–
including those like us and others unlike us–where is there room to make the world a better, more just
place? Where is there an opportunity to create value for others? Where is there room for innovation
and entrepreneurship that can improve the world? Our Driehaus community views business through
this lens of lifting others up and doing what must be done. Companies who create value create profit,
and the ability to bring value to others and to society while also generating returns for our company
and/or organization is truly a win-win approach. Keep this in mind in our class, during your time
studying at Driehaus, and in the professional roles you pursue during and after business school.
DEPAUL ACADEMIC INTEGRITY_________________________________________________
As a student at DePaul University, you are expected to adhere to the university’s academic integrity
policies and student code of conduct. Cheating, plagiarism, improperly citing sources, reusing work
created for other courses (without permission), and collaborating on individual work with fellow
students all violate these university determined policies and will result in disciplinary action. Be sure
to review this website to familiarize yourself with these important policies. In addition, posting class
assignments, solutions, quizzes, examinations, PowerPoint slides, or any other resource online is a
violation of intellectual property and will result in a grade of F for the course, even retroactively.
CENTER FOR STUDENTS WITH DISABILITIES (CSD)__________________________________
Our classroom is a safe, inclusive space where we can share ideas, grow, and learn together. If you
have accommodations set up through the Center for Students with Disabilities (CSD), please know that
I will do everything possible to facilitate your needs to ensure a rich, educational experience. Your
privacy will be respected, and do not hesitate to reach out should you have any questions pertaining to
creating the best possible learning environment for you.
A NOTE ON BUSINESS WRITING AND COMMUNICATION__________________________
As part of your formal business education at Driehaus you will have the opportunity to take courses on
writing and presenting in professional contexts. Even more important, you will have the opportunity
to hone your writing, speaking, and presenting skills throughout your courses here at Driehaus
beginning with this class. You should take these assignments and projects seriously, using them as
practice before entering “real world” business communication contexts in your internships and,
eventually, your full-time job. Similarly, when provided feedback from professors regarding your
writing, speaking, and presenting style, take it seriously: part of being persuasive and effective as a
communicator is the style, professionalism, and charisma with which you present your ideas. To help
you get a “head start” on being a better business communicator, here is a list of tips and tricks:
1. Know your audience and write/present for them (i.e., using the appropriate language, style, content).
2. Treat every class assignment/presentation like it is a job assignment/presentation (and dress accordingly).
3. Efficiency is your friend. Cover exactly what is asked for. No less. No more (or, if more, use an appendix).
4. Make use of headings, subheadings, and bold words to organize your logic and draw attention to key ideas.
5. Use bullet points, instead of sentences, to list key points that do not need much elaboration.
6. Minimize text on slides and never read text verbatim from a slide (unless directly quoting a source).
7. If using visual aids (e.g., slides), make them look polished, sleek, and professional. Design matters.
8. If using images, only use hi-res images without pixilation and label any necessary graphs, axes, etc.
9. Familiarize yourself with APA Style for citing sources, as well as punctuation and grammar rules. Use it.
10. Be creative. Tell a compelling story. Address any and all requirements by telling a cohesive story.
11. Justify all of your ideas with evidence, whether primary data or secondary data, and logic.
12. Do not use “texting language” or informal language in business writing unless a deliberate style choice.
13. Do not use notecards or word-for-word scripts. Know your material well enough to speak confidently.
14. Cover key ideas in an oral presentation; leave small, supplementary details for the accompanying report.
15. Use whatever grading/evaluation rubric is provided to structure your work and to deliver what is expected.
16. Save and send work in file formats (e.g., PDF) you know will open for your audience. Test to make sure.
17. Familiarize yourself with the “Curse of Knowledge,” and adjust your writing/presentation accordingly.
18. Do not just talk about ideas, show your ideas (e.g., mock-ups, appendix visual aids, etc.)
19. Consider clever “souvenirs,” memorable activities, visuals, or tangible items to leave a lasting impression.
20. Practice makes perfect. Practice to perfect timing, handoffs, presentation choreography, and group work.
Remember that part of our job, in addition to teaching you the ins and outs of business, is to teach you
how to perform as successful businesspeople. The ability to write, present, and communicate
effectively and efficiently is critical to your success as a businessperson, so soak up this knowledge.
A NOTE ON GROUP WORK AND COLLABORATION_______________________________
Most of the work you will do as young professionals will require teamwork and collaboration, online
and offline. Sometimes you will be able to select colleagues with whom you can work on a project, but
often you will be required to work with colleagues, clients, partners, agencies, and customers you do
not get to choose. As such, a considerable amount of your time at Driehaus will be spent working on
projects with teams you select and teams you do not. Get used to it. ☺ This, of course, requires you
to learn how to listen and work well with others, present and lobby for your ideas, acknowledge when
someone else’s idea may be better than your own, communicate and coordinate well with multiple
people, and hold yourself and others accountable for fulfilling your part of the group’s work. It may
not always be a smooth ride, but that is life, and we are preparing you for a lifetime of group work. It
is in your best interest to learn the best practices of group collaboration as early as possible and to
adhere to your workload and scheduling commitments. Also, be aware of resources (e.g., Slack,
Discord, Google Drive, Dropbox, etc.) that may help your team communicate and set deadlines
effectively. These are the kinds of tools you will be using in the business world, so it is helpful to
practice using them now. NOTE: Group members will evaluate one another at the end of the quarter
regarding each person’s commitment and contribution to the group’s deliverables. So, if someone does
not deliver his/her part or do his/her work, the rest of the group will get credit, but that individual
member will not. Translation: don’t shirk; do your work.
BizCafé Team Simulation Instructions
Introduction: To give you a taste of the many different
decisions one must make when engaging in business, you
will be participating in a business simulation called BizCafé
in which you and your group manage the operations of a café.
You will select your menu, choose prices, engage in market
research, purchase assets to enhance your café, and keep
track of your financials using the easy-to-use BizCafé
interface.
Your group will enter its decisions weekly
throughout the first six weeks of the quarter, applying the
new tools and skills acquired in class to make better, smarter
decisions each week. To understand your group’s logic
behind its decisions, BizCafé will also ask you to write a bit
about how your group arrived at its decisions, what
information went into the decisions, and more.
Accessing BizCafé is easy: To log in to BizCafé, visit the BizCafé website.
Follow the instructions to upload your group’s decisions for each week.
Note: Each team member will have to purchase access to BizCafé, but remember there’s no textbook for
our class. So, instead of spending $300, you’ll just spend about $30. Not too shabby!
Deadline: Your BizCafé decisions must be uploaded to the BizCafé site by a certain time each week so
that the simulation can factor your group’s decisions into the mix. Remember, each team’s
decisions influence the performance of the other teams. To give you and your team the
maximum amount of time to meet each week, your decisions will be due by midnight at the start
of the following academic week. To clarify with an example, let’s say your class meets
Wednesdays and Mondays; your BizCafé decisions must be entered by 11:59pm on the
Wednesday following your Monday class. If your class has back-to-back sessions on, say, a
Tuesday night, then your decisions must be entered by the following Tuesday (also at midnight).
When in doubt, be sure to have your BizCafé decisions submitted before the next week of class
begins (note: this is different from a traditional calendar week).
Frequently Asked Questions (FAQs):
Q: “Does every member of our group have to enter our decisions?”
A: No, only one person in your group needs to enter your group’s decisions. The BizCafé system will automatically
apply it to your entire group.
Q: “What decisions do we have to enter? How do we know?”
A: The BizCafé user interface is pretty clear. Not only will it provide you with a tutorial upon your initial introduction,
but it will also tell you which decisions you need to make before you can “submit” for the week. Be sure to review
all the information BizCafé provides before making your decision; some content can be found under the various
tabs of the user interface that can help you make better decisions. Also, the performance dashboard is a great
resource for helping you understand how your business is doing.
Q: “When we are asked to write about how we arrived at our decisions, what do we say?”
A: That’s up to you and your group, but be sure to incorporate the concepts we are discussing in class, as well as any
information you used from the BizCafé system (e.g., market research).
Q: “Our group is nervous to submit! We’re brand new to business – how can we be certain?”
A: Don’t worry! Although all groups are required to complete BizCafé, your performance only counts for extra credit.
We know you are new to business. BizCafé allows you to test the water without facing huge consequences. The
only way it can affect your grade is by improving it! So, do your best, make informed decisions, and try to
incorporate the concepts we are discussing in class. This is how you will learn!
The Driehaus Difference:
Self-Reflection Instructions
+ Scoring Rubric
Introduction: Throughout the quarter you will
be provided with information regarding the
many wonderful resources exclusively available
to you as a Driehaus College of Business
student. The most successful students tend to be
the ones who take advantage of the co-curricular
opportunities available to them, and we want
you to be among that group! Thus, we want you
to reflect on how ‘The Driehaus Difference’ has
shaped your personal experience at the business
school, your professional plans, and your goals
for the time you will spend at Driehaus.
The Assignment: You will write a 2-page (single-spaced, 12-pt. font, 1” margins) self-reflection
summarizing how the information presented in The Driehaus Difference modules
completed as part of our class in class have influenced your plans, thoughts, and
engagement as a student. Topics may include:
– Co-Curricular Activities + Student Involvement
– Career Advising & The Career Center
– Academic Advising
– Student Resources (CSD, writing center, tutoring, etc.)
– Career Toolkit: Personal Brand, Résumés, LinkedIn, Internships
– Mental and Physical Health/Well-Being
– Study Abroad Opportunities
– Driehaus Ambassadors / Alumni Engagement
– Registering for Classes
– Research + Entrepreneurship Opportunities (BETA Lab, Coleman)
What information did you learn that changed your college/career plans? Which
offices have you visited/been in touch with, and what have you learned from that
engagement? Which student group(s) did you join, and why did you choose to join?
Which classes are you most looking forward to taking, and what academic major,
path, or program are you planning to pursue? Be detailed and describe your personal
plan. Statements like “Study abroad seems cool; I’ll look into it” are not acceptable.
Which specific study abroad programs interest you? Why? Why would you do them
or why not (e.g., what might prevent you from doing it)? This assignment is as much
about helping you reflect on your opportunities as it is to help connect you to the
resources necessary to make those plans happen. Help us help you help yourself.
Scoring: In addition to getting credit for completing The Driehaus Difference modules (videos + selfassessment quiz), you will receive credit for writing a personal self-reflection. Your selfassessment will be scored based on the extent to which you cover the required topics listed above
(80%) and the professionalism and quality of the writing (20%). Please refer to the “Note on
Business Writing and Communication” in the syllabus for guidance.
Deadline: Each Driehaus Difference module should be viewed/completed in the week it is assigned. Your
‘The Driehaus Difference’ Self-Reflection should be uploaded by the last official class (Week
10). You can upload your self-reflection on D2L in the submission folder entitled “The Driehaus
Difference Self-Reflection.”
The Group Project + Scoring Rubric
(Presentation + Executive Summary)
Introduction: To make connections between our class
content and real-world examples/applications of our
class concepts, you will work with your group to use the
entrepreneurial mindset and the business fundamentals
taught in class to develop an innovative business
solution that addresses an identified problem. Your job
is to apply the mindset, identify an opportunity to create
value for a company, customer, and/or partner, and then
create a business-inspired solution. Your proposed
business solution (which could be a new business, a new
business tool, a new business procedure, etc.) will
compete with those presented in our class and across all
sections of the current quarter’s BUS 101 classes, so be
sure to bring your best ideas!
The Assignment: The Group Project consists of two parts:
1) The Presentation: You will present a 10-minute (maximum) presentation integrating relevant class concepts to cover
the following topics:
▪ Motivation, spark for your idea
▪ Empathize: research, needs identification, addressing the “What must be done?” question
▪ Define: clear articulation of the core problem to be addressed; defined audience for solution
▪ Ideate: discussion of the ideas proposed, the brainstorming process; why final idea selected
▪ Prototype: visual, tangible representation of idea; link features w/ problem components
▪ Test: any problem refinement/editing; discussion of KPIs, test marketing insights
▪ Elements from the six core business disciplines:
o Economics: supply, demand, underlying need, value
o Marketing: the 4Ps, STP, branding/identity
o Finance/RE: capital sources, financially viable business model
o Management & Entrepreneurship: company organization, leadership, incentives, alignment
o Accounting/MIS: information management, sources of information, data storage
o Hospitality: customer service, human experience, creative personal touch
▪ A brief, “key ideas” conclusion
2) The Executive Summary: You will write a 5-10 page (single-spaced, 12-pt. font, 1” margins) Executive Summary that
succinctly summarizes the topics presented in the presentation. The Executive Summary should be well-written, free of
typos/grammatical mistakes, and clearly organized using headings, subheadings, bullets, and bold text to highlight key
concepts. Any cited sources should be listed in a “References” section following the paper, and citation should adhere
to APA guidelines. Remember: the goal of an Executive Summary is to provide a busy executive with a concise,
informative summary of critical information/data, key problems, important ideas, and suggested solutions with the
associated risks/benefits detailed for each solution. Be thorough but be brief. Edit accordingly. Please refer to the “Note
on Business Writing and Communication” in the syllabus for guidance.
Scoring: Your presentation will be graded on clarity (10%), content covered (30%), accurate application of class concepts (30%),
professionalism/aesthetics (15%), and engagement/effective storytelling (15%)–the “pitch.” Your executive summary
will be graded on its clear organization (10%), content covered (30%), accurate application of course concepts (30%),
professionalism (15%), and grammar/style (15%). Ten minutes for a presentation is not a long time, but it is enough
time. The presentation should be carefully constructed to highlight only those key points the group wishes to convey.
The group should also treat the presentation like a professional presentation: dress up and be prepared, engaging, and
convincing. Use compelling visuals, storytelling techniques, and tangible props/examples to inform, educate, and
persuade. You can see a scoring rubric for both the presentation and the executive summary at the end of the syllabus.
Be aware that this rubric is what your professor will use to grade your presentation and executive summary.
Deadline: Your presentation and Executive Summary should be uploaded to D2L (submission folder: Group Project) by the
day/time the group is scheduled to present. D2L randomly determines group membership and order: Groups 1-4 will
present Week 10A; Groups 5-8 will present Week 10B. Although your group has ten weeks to identify a problem,
develop a solution, and create the accompanying presentation and executive summary, it is essential to plan ahead!
Group Member Evaluation
(Optional)
Introduction: At the end of the quarter, you will
have the (optional) opportunity to rate your
group members on their contributions to your
group’s work across the quarter. From your
BizCafé group work and decision making to
your group project presentation and executive
summary, it is essential that each member of
your group does his/her/their part. Shirking is
unacceptable, and students who do not do their
“fair share” will not receive the same grades as
group members who do. Get used to pulling
your weight as a member of a team. ☺
The Opportunity: At the end of the quarter, one of two things will be true: 1) everyone in your group did
what they were assigned to do all quarter long and you are happy, or 2) someone (or
several people) in your group shirked and did not do what they were supposed to do.
If the first scenario describes your group, then great! There’s no need to do anything,
and points will be evenly distributed among your group members. If the second
scenario describes your group, then you have the option to rate your group members
according to their respective contributions. If one member of your group did about
50% of the work they agreed to do, you can let me know. If a member of your group
did 0% of the work they agreed to do, also let me know. If enough members of your
group communicate the same message about a particular team member’s (or team
members’) performance, that person’s grade for group project elements will be
adjusted to reflect the amount of work he/she/they did NOT do. So, if four members of
a group say that the fifth member did 0% of the work on a project, then that fifth
member gets zero points for that project. It’s that simple. To let your professor know,
just send an email with each group member listed and the % of work (out of 100%)
each member by the end of Week 10 of class. You may wish to include evidence or
details when emailing, as that will provide your professor with some context in the
event a student tries to complain. This is usually very simple because students who
didn’t do their work usually have no evidence to defend their lack of contribution.
Let’s Be Real: Listen, group work is tough, but it is a required part of business (and life). You need to learn
how to have tough conversations with your peers and to be willing to listen when your peers
hold you accountable. The group member evaluation is a gift from me, your professor, to
ensure any slackers in your group are not rewarded for your hard work. Still, students need
to learn the ups and downs of group work because this is an essential life skill. You will be
doing group work in college and beyond, so figure out how to do it well and how to be selfsufficient when it comes to managing groups effectively. Don’t complain about group work;
manage it. There will (and should be) disagreements–that’s how business works–but find a
way to come together to get your work done. Help each other, grow together, and be kind.
COURSE CALENDAR___________________________________________________________
The following schedule has been developed to help you keep organized. Be sure to come to class prepared,
submit assignments and quizzes by the deadline (all times CST), and work ahead whenever possible to stay
on track. We have a lot of ground to cover, so figuring out a system that works for you and your group will
serve you well in our class and in your career! Find your groove and lock it in!
Week 1: Course Introduction + Economics
Definition/Function:
Economics is the study of how humans satisfy needs and wants via the allocation of
scarce, limited resources that could be used for other purposes. Stated more simply,
economics is the efficient allocation of resources to satisfy the needs of consumers and
producers and, in doing so, creating value.
Day 1 – Thursday, September 8, 2022
Economics: Humans, Scarcity, and the Market
Topic
This class introduces students to the way individual human needs, and the pursuit of
products/services to fulfill those needs, affects supply, demand, and–ultimately–profit.
Real World Example
and/or Class Activity
Supply & Demand: From a Lemonade Stand to Your Business Degree
Driehaus Paths,
Career & Salary Info
We’ll discuss different pathways for a successful, rewarding career in Economics.
Readings/Assignments
To Prepare for Class
1. Read The Undercover Economist, Chapter 1, p. 5-13, Chapter 2, p. 31-38
Day 2 – Tuesday, September 13, 2022
Business Cycles & Macroeconomics
Topic
This class introduces students to the idea that individual business decisions must be made
in the context of an overall economy that is constantly changing. The class motivates why
understanding the overall macro economy is necessary to make good business decisions.
Real World Example
and/or Class Activity
Case Study Class Discussion: Beanie Babies + Sneakerheads
Activity: Super Economics!
BizCafé Simulation
Be sure your group enters its BizCafé decisions for this week by the deadline!
The Driehaus Difference
Co-Curricular & Student Groups: Activities + College Engagement
Readings/Assignments
To Prepare for Class
1. Read “After the Beanie Baby Bubble Burst,” Vox
2. Read “Sneakerheads are Flipping…,” Bloomberg
3. Read “What is a Business Cycle?” Business Insider
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 1 BizCafé simulation decisions by 11:59pm, Sept. 13, 2022
2. Submit Week 1 (Economics) Quiz on D2L by 11:59pm, Sept. 13, 2022
3. Submit Week 1 Driehaus Difference Module by 11:59pm, Sept. 13, 2022
Week 2: Marketing
Definition/Function:
Marketing is the study of “markets,” where those who produce/supply meet those who
consume to exchange products, services, experiences, and ideas. Understanding
customers’ attitudes, perceptions, satisfaction, and needs (market research) helps
businesses develop valuable products and/or services they can then sell to customers to
generate value (and profit).
Day 1 – Thursday, September 15, 2022
Segmentation, Targeting, and Positioning (STP)
Topic
This class introduces students to market segmentation, targeting, and positioning (STP),
an exercise in efficiency and data-driven decision-making based on market research and
return on marketing investment. The “marketing continuum” is discussed.
Real World Example
and/or Class Activity
Activity: Mars, M&Ms, and Sweet STP
Driehaus Paths,
Career & Salary Info
We’ll discuss different pathways for a successful, rewarding career in Marketing.
Readings/Assignments
To Prepare for Class
1. Read “Richard Branson…Virgin Voyages”
2. Read “Facebook in Fight for Teen Attention Against Social Media Rivals”
Day 2 – Tuesday, September 20, 2022
The Marketing Mix (4Ps)
Topic
This class introduces students to the four foundational pillars of marketing: product,
price, placement, and promotion. Together, these four factors provide business students
with a fundamental understanding of the role and power of marketing within business.
Real World Example
and/or Class Activity
Case Study Class Discussion: Barbie’s Got a New Body
Activity: M&M’s Innovation
BizCafé Simulation
Be sure your group enters its BizCafé decisions for this week by the deadline!
The Driehaus Difference
Academic Advising + Writing, Tutoring, and Academic Resources
Readings/Assignments
To Prepare for Class
1. Read “Barbie’s Got a New Body”
2. Read “Apple Inc.’s Marketing Mix of 4Ps (An Analysis)”
3. Read “The Marketing Mix: The Art of Using the 4Ps of Marketing”
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 1 BizCafé simulation decisions by 11:59pm, Sept. 22, 2022
2. Submit Week 1 (Marketing) Quiz on D2L by 11:59pm, Sept. 22, 2022
3. Submit Week 1 Driehaus Difference Module by 11:59pm, Sept. 22, 2022
Week 3: Finance & Real Estate
Definition/Function:
Finance involves the creation, planning, and management of a company’s or individual’s
money and investments. From generating start-up capital from bank lenders or investors
to making wise financial decision that can grow resources exponentially, finance oversees
how money is acquired, spent, and invested.
Day 1 – Thursday, September 22, 2022
Sources of Capital: Debt and Equity
This class introduces students to the concept of debt financing and equity financing.
Whether borrowing from financial institutions or exchanging shares of ownership for
money, businesses rely on debt and equity to get started and to grow into profitable
organizations. This class discusses these approaches and the tradeoffs inherent in each.
Topic
Real World Example
and/or Class Activity
Case Study Class Discussion: Portillo’s
Driehaus Paths,
Career & Salary Info
We’ll discuss different pathways for a successful, rewarding career in Finance.
Readings/Assignments
To Prepare for Class
1. Read Portillo’s Case Study
2. Read “Exploding Kittens Raises $30 Million…” Variety
3. Read “What is the Stock Market?”
Day 2 – Tuesday, September 27, 2022
Interest Rates and the Time Value of Money
Topic
This class introduces students to the concepts of interest and the time value of money.
Businesses and people can have “more money today” than they currently have on hand,
but this borrowing comes at a cost: interest. Leveraging this concept as a lender can lead
to financial growth opportunities. This class discusses this critical concept of finance.
Real World Example
and/or Class Activity
Activity: Financing College
Activity: Capital Budgeting
BizCafé Simulation
Be sure your group enters its BizCafé decisions for this week by the deadline!
The Driehaus Difference
The Career Center: The Importance of Getting Started Now
Readings/Assignments
To Prepare for Class
1. Read “Compound Interest: Explained with Calculations & Examples”
2. Watch “The Rice and the Chess Board” | https://www.youtube.com/watch?v=eJmWu18pWtI
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 3 BizCafé simulation decisions by 11:59pm, Sept. 29, 2022
2. Submit Week 3 (Finance) Quiz on D2L by 11:59pm, Sept. 29, 2022
3. Submit Week 3 Driehaus Difference Module by 11:59pm, Sept. 29, 2022
Week 4: Management & Entrepreneurship
Definition/Function:
Management is the study of organizations and the behavior of individuals within an
organization, from the CEO to the newest, entry-level employee. Management
encompasses organizational structure, motivation and incentives, human resources,
corporate strategy, and more.
Day 1 – Thursday, September 29, 2022
Strategy and Design
Topic
This class introduces students to the ways a company plans and prepares for the future,
including its short-term and long-term goals, as well as how it designs a corporate
structure that will help it achieve its goals.
Real World Example
and/or Class Activity
Discussion: Workplace Surveillance + (Dis)honorable CEO Traits
Driehaus Paths,
Career & Salary Info
We’ll discuss different pathways for a successful, rewarding career in Management.
Readings/Assignments
To Prepare for Class
1. Read “The Rise of the Worker Productivity Score”
OR listen to The Daily episode “Workplace Surveillance Productivity Tracking”
2. Read “Takeaways from the Uber Files Investigation”
3. Read “Leadership vs. Management: A Key Lesson for Business Leaders”
Day 2 – Tuesday, October 4, 2022
Motivation and Leadership
Topic
This class introduces students to the concept of incentives and the importance of aligning
individual goals with the goals of the business. Rewards, sanctions, and motivation are
discussed, as well as leadership styles and the role of power in a business organization.
Real World Example
and/or Class Activity
Activity: Share and Discuss Career Explorer Diagnostic Results
BizCafé Simulation
Be sure your group enters its BizCafé decisions for this week by the deadline!
The Driehaus Difference
Registering for Classes + The Course Cart (Academic Advising II)
Readings/Assignments
To Prepare for Class
1. Read “Nintendo’s Key to Creativity: More Women”
2. Read “The Ideal CEO-to-Employee Pay Ratio”
3. Read “In 2020, Top CEOs Earned 351 Times More Than the Typical Employee”
4. Complete the Career Explorer Diagnostic and bring your results to class
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 4 BizCafé simulation decisions by 11:59pm, Oct. 6, 2022
2. Submit Week 4 (Management) Quiz on D2L by 11:59pm, Oct. 6, 2022
3. Submit Week 4 Driehaus Difference Module by 11:59pm, Oct. 6, 2022
Week 5: Accounting & MIS
Definition/Function:
Accounting involves the tracking, record keeping, and reporting of a company’s assets,
liabilities, and performance over time. External parties (e.g., investors) use prepared
financial reports from companies to make informed investment decisions, while others
(e.g., governments, auditors) use the information to make sure a company is operating in
an ethical way. Managers can also use the numbers to make better decisions for the firm.
Day 1 – Thursday, October 6, 2022
The Accounting Equation + Financial Statements
This class introduces students to the Accounting Equation: assets, liabilities, and
shareholder/owner’s equity. Using double-entry bookkeeping and other established
accounting rules, students will understand how accounting keeps track of a company’s
transactions to ensure honest, balanced reporting for prospective investors and
stockholders.
Topic
Real World Example
and/or Class Activity
Activity: Annual Report Scavenger Hunt
Driehaus Paths,
Career & Salary Info
We’ll discuss different pathways for a successful, rewarding career in Accounting/MIS.
Readings/Assignments
To Prepare for Class
1. Read “History of Accounting”
2. Read “Blockchain and Cryptocurrency CPAs”
Day 2 – Tuesday, October 11, 2022
Taxes, Fraud, and Audits
Accounting is not just about providing outside investors with a snapshot of a company’s
health. Accounting also provides information to governments for taxation, to regulators
for ethics and transparency, and even to the company, itself, to ensure that its many
employees are keeping things on the “up and up.” If you are a big fan of CSI or
mysteries, then get ready to put your crime-fighting cap on!
Topic
Real World Example
and/or Class Activity
Case: Food for Thought from Kraft Heinz
Activity: Ethics Dash from Red Flag Mania
BizCafé Simulation
Be sure your group enters its BizCafé decisions for this week by the deadline!
The Driehaus Difference
Study Abroad: Business Experiences Around the World
Readings/Assignments
To Prepare for Class
1. Read “Food for Thought from Kraft Heinz”
2. Read “Dixon’s Quiet Hero”
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 5 BizCafé simulation decisions by 11:59pm, Oct. 13, 2022
2. Submit Week 5 (Accounting) Quiz on D2L by 11:59pm, Oct. 13, 2022
3. Submit Week 5 Driehaus Difference Module by 11:59pm, Oct. 13, 2022
Week 6: Hospitality + Midterm Examination
Definition/Function:
Hospitality Management spans travel, tourism, events, dining, and other contexts in which
impeccable service, planning, and attention to detail are essential for creating positive
customer experiences. Beyond products and services, hospitality emphasizes the people in
market transactions and the engagement among salespeople, customers, partners, staff,
and others.
Day 1 – Thursday, October 13, 2022
Tourism, Hotel, Leisure, Restaurant, and Event Management
Topic
This class introduces students to various types of Hospitality Management, from hotels to
event spaces, travel and tourism to dining/restaurants. Students will learn theories,
approaches, and tools to boost hospitality.
Real World Example
and/or Class Activity
Case: Disney and the Quintessential Hospitality Experience
Driehaus Paths,
Career & Salary Info
We’ll discuss different pathways for a successful, rewarding career in Hospitality.
Readings/Assignments
To Prepare for Class
1. Read “How Disney Cast a Spell on France’s Hospitality Industry”
2. Read “Disney’s Four Keys to a Great Guest Experience”
Day 2 – Tuesday, October 18, 2022
Midterm Examination
The midterm examination provides students the opportunity to demonstrate their mastery
and understanding of the class content up to this point. The exam is a mix of multiple
choice, short answer, matching, and some computational questions. Students will have
the entire class session (90 minutes) to complete the exam. The exam will be completed
online via D2L. Students may refer to their notes and other resources, but the entire exam
must be completed in the 90 minutes allotted. Best of luck – you can do it! ☺
Topic
Real World Example
and/or Class Activity
Midterm Examination
BizCafé Simulation
Be sure your group enters its BizCafé decisions for this week by the deadline!
The Driehaus Difference
Achieving Personal Balance: Mental/Physical Health Resources + CSD
Readings/Assignments
To Prepare for Class
1. Study for the Midterm Examination
2. Do something nice for yourself
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 6 BizCafé simulation decisions by 11:59pm, Oct. 20, 2022
2. Submit Week 6 (Hospitality) Quiz on D2L by 11:59pm, Oct. 20, 2022
3. Submit Week 6 Driehaus Difference Module by 11:59pm, Oct. 20, 2022
Week 7: Entrepreneurial Mindset (E/M) Part I
Definition/Function:
In Intro to Driehaus, students learn the entrepreneurial mindset, which is a useful
problem-solving tool that can be used to generate innovative, effective solutions to class
assignments, real world business problems, and even social issues. Whether your plan is
to start your own business someday or to be a valuable, contributing employee at an
existing company, the entrepreneurial mindset will serve you well in your career.
Day 1 – Thursday, October 20, 2022
Empathize
Topic
If the Entrepreneurial Mindset is all about seeing opportunities to create value, then
Design Thinking is the tool that helps us achieve that value. The first step, Empathy,
involves connecting with and understanding customers on a deep, insightful, and
psychological level including asking the Vincentian question, “What must be done?”
Real World Example
and/or Activity
Activity: Worst. Better. Best.
Activity: In-Class Group Project Workshop
Readings/Assignments
To Prepare for Class
1. Read “Why Design Thinking Works,” Harvard Business Review
2. Use Empathy exercises from class to help you make progress on your group project
Day 2 – Tuesday, October 25, 2022
Define
Topic
Framing a problem or an opportunity correctly can drastically alter the potential success
or failure of an entrepreneurial solution. The Define step involves choosing a focal
problem or issue, clearly defining and framing that problem/issue, and setting that
sharply defined problem as the foundation for the remaining steps in the process.
Real World Example
and/or Activity
Activity: Mind Meld
Activity: In-Class Group Project Workshop
The Driehaus Difference
Personal Finance: Student Financial Wellness & DePaul Central
Readings/Assignments
To Prepare for Class
1. Read “How to Pitch”
2. Read “13 Tips on How to Deliver a Pitch Investors Simply Can’t Turn Down”
3. Use Define exercises from class to help you make progress on your group project
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 7 (Empathize & Define) Quiz on D2L by 11:59pm, Oct. 27, 2022
2. Submit Week 7 Driehaus Difference Module by 11:59pm, Oct. 27, 2022
3. Work on your Final Group Project
Week 8: Entrepreneurial Mindset (E/M) Part II
Definition/Function:
As we continue the journey of the Entrepreneurial Mindset and our Design Thinking tool,
we proceed past problem identification and definition to the solution ideation and creation
phase. We discuss brainstorming, groupthink risk, and idea prototyping among other
topics.
Day 1 – Thursday, October 27, 2022
Ideate
This class provides tools, tips, and tricks for generating original, creative ideas that could
potentially serve as solutions to the problem articulated in the previous Define step.
Initially, the goal is to develop as many potential solutions as possible without judgment
or evaluation. Eventually, the best ideas will proceed to the next stage
(as a function of time, resources).
Topic
Real World Example
and/or Activity
Readings/Assignments
To Prepare for Class
Activity: Five Things
Activity: In-Class Group Project Workshop
1. Read “Design Thinking’s Exciting Third Phase: Ideating”
2. Use Ideate exercises from class to help you make progress on your group project
Day 2 – Tuesday, November 1, 2022
Prototype
This class introduces the idea of Prototyping, or the process by which intangible
ideas/solutions are built out (at least in part) into tangible products, services,
experiences, and/or processes. By making a solution more “real,” the solution can
proceed to the next step in the process, which will involve testing it out on prospective
customers/users, as well as highlight potential problems or issues that need fixed.
Topic
Real World Example
and/or Activity
Activity: In-Class Group Project Workshop
The Driehaus Difference
Business Creators: The Coleman Entrepreneurship Center & The BETA Lab
Readings/Assignments
To Prepare for Class
Activity: Object Work
1. Read “Design Thinking: Get Started with Prototyping”
2. Use Prototype exercises from class to help you make progress on your group project
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 8 (Ideate & Prototype) Quiz on D2L by 11:59pm, Nov. 3, 2022
2. Submit Week 8 Driehaus Difference Module by 11:59pm, Nov. 3, 2022
3. Work on your Final Group Project
Week 9: Entrepreneurial Mindset (E/M) Part III
Definition/Function:
As we end our Entrepreneurial Mindset and Design Thinking journey, we conclude the
process by testing our selected idea(s), learning about and improvement upon that idea,
and–ultimately–making our valuable idea a reality (…or, depending on test market info,
scrapping the idea altogether).
Day 1 – Thursday, November 3, 2022
Test
This class teaches students about the importance of testing ideas before spending more
time, energy, and money bringing full ideas to fruition. Testing allows us to learn what
works well, what doesn’t, and potential features or attributes to tweak before launching a
“final” product/idea.
Topic
Real World Example
and/or Activity
Readings/Assignments
Due Today
Activity: A Few of Our Favorite Things
Activity: In-Class Group Project Workshop
1. Read “Top 7 Product Design Testing Methods”
2. Use Test exercises from class to help you make progress on your group project
Day 2 – Tuesday, November 8, 2022
Feedback Loop
Now that we have completed a cycle of the Design Thinking process, we pause to
appreciate the cyclical, dynamic nature of this process. In doing so, we recognize that
having an Entrepreneurial Mindset involves identifying potential value in any context,
whether we are starting our own business or working for company. The E/M mindset is
useful everywhere. It is also a great time to edit your group project, trim the excess, and
fill any missing gaps: you want to present the very best pitch possible!
Topic
Real World Example
and/or Activity
Activity: What I Learned
Activity: In-Class Group Project Workshop
The Driehaus Difference
Career Toolkit: Specific Career Tools to Start Assembling Today!
Readings/Assignments
To Prepare for Class
1. Read “Fostering an Entrepreneurial Spirit in the Workplace…,” Forbes
2. Use Feedback Loop exercises from class to help you wrap up your group project
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit Week 9 (Test & Feedback Loop) Quiz on D2L by 11:59pm, Nov. 10, 2022
2. Submit Week 9 Driehaus Difference Module by 11:59pm, Nov. 10, 2022
3. Work on your Final Group Project
Week 10: Final Presentations
Definition/Function:
The time has come for you and your team to present your group project solutions!
Leveraging the discipline-specific principles from the first six weeks of class, as well as
the Entrepreneurial Mindset and Design Thinking tools from Weeks 7-9, your group will
pitch an original innovative solution that addresses a clearly defined business or social
problem. Dream big, have fun, and be sure that you address all the elements of the group
project as defined in the syllabus for class.
Day 1 – Thursday, November 10, 2022
Group Presentations | Day 1
Topic
Half of the groups (Groups 1-4) will be presenting in class today.
The other half will be an attentive audience and provide feedback, thoughtful questions,
and praise for particularly good ideas.
Readings/Assignments
To Prepare for Class
1. Practice your group project presentation
2. Complete the Group Member Evaluation (optional – see syllabus)
Day 2 – Tuesday, November 15, 2022
Group Presentations | Day 2
Topic
The remaining groups (Groups 5-8) will present in class today.
Groups that have already presented will serve as the supportive audience.
The Driehaus Difference
Readings/Assignments
To Prepare for Class
Pay It Forward: Driehaus Ambassadors + Alumni Success Stories
+ Next Steps in your Driehaus and Professional Career
1. Practice your group project presentation
2. Complete the Group Member Evaluation (optional – see syllabus)
Assignments, Quizzes, and Other Items to Submit
Items Due This Week
1. Submit your group’s presentation on D2L (only one needed per group)
2. Submit your group’s Executive Summary on D2L (only one needed per group)
3. Submit your individual The Driehaus Difference Self-Reflection paper.
SOCIAL EVENT + DRIEHAUS CUP COMPETITION
Date: Wednesday, November 16, 2022 + Time: 5:00-7:00pm
@ Lincoln Park Student Center Room 120A/B (Lincoln Park Campus)
Purpose
The winning group from each section of the current quarter’s BUS101 classes will
compete to become the Driehaus Cup Champions & win scholarship money!
Readings/Assignments
To Prepare for Class
Attend the event, enjoy some snacks, and celebrate the end of our class!
Congratulations on successfully completing BUS101: Introduction to Driehaus!
APPENDIX. Group Project Presentation and Executive Summary Scoring Rubric
GROUP PROJECT SCORING RUBRIC
Presentation (Oral)
Clarity
Content Covered
Accurate Application
of Concepts
Professionalism/Aesthetics
Engagement/Storytelling
(The Pitch)
1-2 points
3-4 points
5-6 points
7-8 points
9-10 points
The presentation was
incoherent,
disorganized, and hard
to follow. No thought
was put into its
organization.
Almost no concepts
from class were
discussed.
The presentation was
shaky and confusing.
Some thought was
given to its structure
but not much.
The presentation was
okay but
inconsistent. Some
parts made sense
while other parts
were very unclear.
The group covered a
fair amount of class
concepts. A few key
concepts were
missing.
The presentation
made sense and
had structure.
There were a few
bumps, but it was
mostly good.
The group covered
many concepts
from class with
just a few
exceptions.
The group incorrectly
applied most, if not all,
class concepts during
the presentation.
The group
incorrectly applied
many class concepts
during the
presentation but
applied one or two
concepts correctly.
The group correctly
applied many class
concepts but also
incorrectly applied
several concepts.
The group
correctly applied
most class
concepts with just
one or two
exceptions.
The presentation was
sloppy, lacking a
design theme and style
consistency. The
presenters carried
themselves
unprofessionally in
presentation and
appearance.
The presentation had
some design
elements but lacked
sophistication. The
presenters were
slightly
unprofessional in
presentation and
appearance.
The presentation had
an okay design with
some consistency.
The presenters came
across as mostly
professional but were
unprofessional at
times.
The presentation
was well designed
with a theme and
consistency. The
presenters were
mostly
professional in
both presentation
and appearance.
The presentation
lacked engagement,
was not compelling,
and was forgettable.
The presentation had
only one or two
engaging parts, did
not persuade, and
might be
remembered for the
wrong reasons.
The presentation had
some engaging parts,
was somewhat
persuasive, and
might be recalled.
The presentation
had many
engaging parts,
was persuasive,
and could likely be
recalled.
The presentation
was extremely
clear, organized,
and logical. The
content flowed
very smoothly.
The group covered
concepts from
nearly every
content area
discussed in class.
Very thorough
presentation.
The group
flawlessly applied
every class concept
during the
presentation. The
integration of
skills/tools was
most impressive.
The presentation
was sophisticated,
having a clear
design theme and
style consistency.
The presenters
carried themselves
with exceptional
professionalism in
both presentation
and appearance.
The presentation
was extremely
interactive,
compelling, and
memorable.
Some concepts from
class were discussed,
but many concepts
were missing.
Weight
Team Score
Weighted Score
10%
30%
30%
15%
15%
Presentation Total:
Executive Summary (Written)
Clear Organization
Content Covered
Accurate Application
of Concepts
Professionalism
Grammar/Style
1-2 points
3-4 points
5-6 points
7-8 points
9-10 points
The executive
summary was
incoherent,
disorganized, and hard
to follow. No thought
was put into its
organization.
The executive
summary was
confusing and
unclear. Some
thought was given to
its structure but not
much.
The executive
summary was okay
but inconsistent. The
use of headings,
subheadings, and
bold text was
missing or confusing.
The executive
summary made
sense and had
structure. The use
of headings,
subheadings, and
bold text was
adequate.
Almost no concepts
from class were
discussed. The
summary was either
too long, too short, or
extremely inefficient in
the way it covered the
class content.
Some concepts from
class were discussed,
but many concepts
were missing. The
summary lacked
efficiency and/or
polished conciseness.
The group covered a
fair amount of class
concepts. A few key
concepts were
missing. The
summary was just
okay with respect to
conciseness and
efficiency.
The group covered
many concepts
from class with
just a few
exceptions. The
summary could
have been more
concise and/or
more efficient.
The group incorrectly
applied most, if not all,
class concepts in its
executive summary.
The group
incorrectly applied
many class concepts
in the summary but
applied one or two
concepts correctly.
The group correctly
applied many class
concepts but also
incorrectly applied
several concepts.
The group
correctly applied
most class
concepts with just
one or two
exceptions.
The executive
summary was
extremely
unprofessional. The
language, content, and
directives were not
something one hopes to
find in an executive
summary for a top
business organization.
The executive
summary was
somewhat
unprofessional. The
lack of sophisticated
language content,
and directives
suggests a great deal
editing and rewriting
would be necessary.
The presentation
executive summary
was okay. The
language, content,
and directives would
need to go through a
few rounds of
revision and editing,
but they weren’t
terrible.
The executive
summary had several
major spelling,
grammar, or
typographical errors.
The executive
summary had a few
major spelling,
grammar, or
typographical errors.
The executive
summary had several
minor spelling,
grammar, or
typographical errors.
The executive
summary was
mostly
professional. The
language, content,
and directives
were mostly clear
and, with some
edits, would make
for a very strong
executive
summary.
The executive
summary had
some minor
spelling, grammar,
or typographical
errors.
The executive
summary was
extremely clear,
organized, and
logical. The use of
headings,
subheadings, and
bold text was
perfect.
The group covered
concepts from
nearly every
content area
discussed in class.
The summary was
concise and very
efficient. A busy
executive would
benefit from this
document.
The group
flawlessly applied
every class concept
in its executive
summary. The
integration of
skills/tools was
most impressive.
The executive
summary was
extremely
professional. The
language, content,
and directives
(supported by
evidence/logic)
were exactly what
one hopes to find
in a top business
organization.
The executive
summary had no
major or minor
spelling, grammar,
or typographical
errors.
Weight
Team Score
Weighted Score
10%
30%
30%
15%
15%
Executive Summary
Total:
NOTE: To calculate how many % points your project and/or executive summary performance will contribute to your final grade for class, simply divide the weighted total by 10 and then multiply that result by 15. For
example, a Presentation Total of 8 and an Executive Summary Score of 9 would contribute 12% and 13.5% to your grade, respectively (out of a maximum of 50% for each).
ZOOM _______________________________________________________________________
Office hours and individual meetings will be available live via Zoom. I will provide a Zoom link in
D2L for you to connect. I ask that you switch on your webcam during meetings, as this will make for
a richer environment for all of us – but it is not mandatory. Office hours and individual meetings will
not be recorded unless otherwise noted prior to or during the meeting at the discretion of those
involved. Recorded Zoom videos will only be released to students registered for this section of the
course.
Zoom is an enterprise video/web conferencing and collaboration solution for DePaul’s faculty, staff,
and student employees.
Please download the Zoom client before your first class and read the Zoom instructions.
o Download Zoom Client (https://depaul.zoom.us/download)
o Zoom Video Tutorials (https://support.zoom.us/hc/en-us/articles/206618765-Zoom-VideoTutorials)
o Zoom Support FAQ (https://support.zoom.us/hc/en-us/articles/206175806-TopQuestions?flash_digest=0d96b1924dbc68c124d363d5d255d51fda1a78e2)
Frequently Asked Zoom Questions
Can I connect from a room system?
Yes. Zoom will allow you to connect from a room system.
Are there instructions on how to connect to Zoom?
Yes. You can find them here.
Can I increase the size of the video window, so I can see the professor and classroom in more
detail?
Yes. Complete instructions on how to do this are found here. The quick process is:
1. Click the swap icon at the upper right corner of the Zoom window to switch the content for
the video feed.
2. Click the icon at the upper right to swap it back or click Switch to Sharing Content.
3. Click View Options, then Side-by-Side Mode to switch into Side-by-Side Mode.
4. Drag the vertical bar that separates the windows left and right to resize to your preferences.
Help! My computer is not working, how can I connect to the videoconference?
Zoom supports the PC and macOS operating systems on personal computers, along with room
systems. If none of these are available to you, then you can use your smartphone (Android or iOS) to
connect as a backup. The experience will not be as good as a desktop computer or room system, but
it will allow you to connect. In dire circumstances, or if your microphone and speakers are not
working, you can connect via a regular telephone connection.
Do I use the same Zoom meeting ID for all courses at DePaul?
No – Each DePaul course will have a dedicated meeting ID, but the same meeting ID will be used
each week of the course.
Do I have to use my DePaul Zoom account only?
Yes – Only authenticated DePaul Zoom accounts can join our class sessions. You cannot join with
your personal or work Zoom login credentials. Please create a DePaul Zoom account before our
first class.

Purchase answer to see full
attachment

DescriptionBUSINESS FUNDAMENTALS AND THE ENTREPRENEURIAL MINDSET PROFESSOR: Thomas Walker, MS EMAIL: twalke14@depaul.edu CLASSROOM: DPC Rm 8209 or online via Zoom MEETING DATES: Tue. & Thu. CLASS TIME: 11:50am-1:20pm COURSE INTRODUCTION_______________________________________________________ Welcome to the Driehaus College of Business, a school known for its exceptional teaching, nationally ranked entrepreneurship program, and well-connected professional alumni network in Chicago, the U.S., and around the globe. You are at the beginning of your business education journey at Driehaus. Some of you may already have a clear vision of the career you hope to pursue; some of you may have only recently decided to study business and are not yet aware of the career and educational opportunities available to you. The goal of BUS 101: Introduction to Driehaus is to bring your entire business cohort together to teach the fundamentals of modern business education, the specific skills and tools necessary for success in an international, competitive business landscape, and the “entrepreneurial mindset” that prepares every Driehaus graduate for future success. An additional feature of the course is The Driehaus Difference, a series of short videos that introduces students to the academic advising, career planning, and co-curricular opportunities awaiting them. To achieve these goals, the Introduction to Driehaus course is built on three pillars: ▪ Leadership in Thought: Students will learn the concept of business, who the key players are (e.g., supplier, buyer), how needs are identified, how value is delivered, and the motivations that drive actions and behaviors within the market. By introducing the entrepreneurial mindset and design thinking elements, students will also learn how to identify, solve, and commercialize business solutions to social problems in a variety of consumer contexts. ▪ Leadership in Word: Students will learn the language of business, improving their business fluency and understanding of how the various business disciplines–Accounting/MIS, Economics, Finance/Real Estate, Hospitality, Management & Entrepreneurship, and Marketing– provide tools for the successful creation, implementation, and maintenance of a business. Students will also master the art of compelling business communication and oral presentation of ideas. ▪ Leadership in Action: Students will learn how to put business concepts into practice via engaging, activelearning class activities (e.g., BizCafé simulation; group project), as well as via the many co-curricular student groups, professional organizations, and business schoolsponsored activities that complement and reinforce in-class education. ACTIVE LEARNING APPROACH_________________________________________________ In addition to the many real-world business examples and essential readings that will introduce and illustrate key course concepts, several active learning elements are integrated into the course. These active learning elements are included to give you a “hands-on,” engaging experience when it comes to running a business and understanding the many facets of doing so. For example, you will work as part of a team to complete a BizCafeTM simulation that requires you to discuss, debate, and make decisions regarding a variety of business objectives (e.g., ideal staffing, product selection, pricing decisions, etc.) as if running and operating a real café. In addition, you and your group will work together to use the entrepreneurial mindset to develop an innovative business solution to a social problem. Your group will address the problem using the mindset and present your solution in both a written executive summary and an oral presentation. Finally, by including the series of short video modules known as The Driehaus Difference, you will be introduced to the many ways you can get involved beyond the classroom to enhance your educational and professional training by doing and applying your new knowledge. THE DRIEHAUS DIFFERENCE_____________________________________________________ The Driehaus College of Business prides itself on its connected, caring community of students, faculty, and staff. Over the next four years, you will have more resources, experts, and opportunities available to you than you will ever have in your lifetime. So, how do you even begin to know what those valuable resources are? How can you access them and when should you? Enter The Driehaus Difference. Each week, in a series of online video modules, our class will introduce the many wonderful resources available to you at Driehaus–from Academic Advising to Study Abroad, Career Advising to extracurricular groups–resources and people who truly make Driehaus an amazing place by making your life better. The students who tap into these resources are the ones who land dream jobs, have amazing college experiences, creative valuable lifelong networks, and even travel the world. So, pay attention and take advantage of these resources as they will literally change your life. QUIZZES + EXAMINATION______________________________________________________ There will be a series of quizzes (D2L) and one midterm examination designed to assess your individual learning and understanding of the concepts presented in class. It is your responsibility to keep up with the assigned readings, attend class lectures, and seek clarification for any concepts that are unclear. The quizzes and exam are a chance to assess your comprehension of business concepts. GROUP PROJECT DETAILS______________________________________________________ The purpose of Intro to Driehaus is to introduce you to fundamental business concepts and a problemsolving mindset that will help you frame your time at Driehaus, see the world through a new lens, and adopt a data-driven, solutions-focused perspective that will serve you well in your career. Understanding how business works, as well as knowing the various components and tools helpful for operating a well-oiled business machine, makes you more likely to see opportunities to create value and/or increase efficiency. The entrepreneurial mindset provides a step-by-step problem-solving framework that helps you answer the question, “What must be done?”–with an eye on improving life and creating value for employees, customers, business partners, or society, in general. In this group project, you and your team will use the entrepreneurial mindset we learn in class to identify a problem you would like to solve using business (and business tools) as a solution. The problem could be a social issue–e.g., homelessness, access to clean water, inequity in educational opportunities–or the problem could be one specific to a company’s day-to-day operations–e.g., missed opportunities to engage technology, toxic corporate culture, concerns regarding consumer privacy. The central “problem” that forms the focus of your group project is up to you and your group, but you should use the entrepreneurial mindset to define the problem and to create a business-inspired solution to that problem. Importantly, while your problem may be one currently addressed by existing companies and business solutions, you and your team must provide an original, unique solution and then present a clear, compelling case for why your solution is better. For your group project, you will work with the same randomly selected team with which you completed your BizCafé simulation. Using the business fundamentals from Weeks 1-6 of class, as well as the entrepreneurial mindset from Weeks 7-10 of class, you will propose a business solution to a clearly defined problem and deliver a 10-minute presentation integrating and applying relevant class concepts. More specifically, your presentation should include: ▪ Motivation, spark for your idea ▪ Empathize: research, needs identification, addressing the “What must be done?” question ▪ Define: clear articulation of the core problem to be addressed; defined audience for solution ▪ Ideate: discussion of the ideas proposed, the brainstorming process; why final idea selected ▪ Prototype: visual, tangible representation of idea; link features w/ problem components ▪ Test: any problem refinement/editing; discussion of KPIs, test marketing insights ▪ Elements from the six core business disciplines: o Economics: supply, demand, underlying need, value o Marketing: the 4Ps, STP, branding/identity o Finance: capital sources, financially viable business model o Management: company organization, leadership, incentives, alignment o Accounting: information management, sources of information, data storage o Hospitality: customer service, human experience, creative personal touch ▪ A brief, “key ideas” conclusion Ten minutes is not a long time, so the presentation should be carefully constructed to highlight only those key points the group wishes to convey. The group should also treat the presentation like a professional presentation: dress up and be prepared, engaging, and convincing. Use compelling visuals, storytelling techniques, and tangible prototypes/examples to inform, educate, and persuade your audience. Your “pitch” is part of your group project grade, so pay attention to your style. In addition to its 10-minute presentation, the group will also submit a 5-10 page (single-spaced, 12-pt. font, 1” margins) Executive Summary that provides more detail (but covers the same topics bulleted above) than the presentation has time to allow. The Executive Summary should be well-written, free of typos/grammatical mistakes, and clearly organized using headings, subheadings, and bold text to highlight key concepts. Any cited sources should be listed in a “References” section following the paper, and citation should adhere to APA guidelines. Remember: the goal of an Executive Summary is to provide a busy executive with a concise, informative summary of critical information/data, key problems, important ideas, and suggested solutions with the associated risks/benefits detailed for each solution. Be thorough, but be brief. Edit accordingly. It is essential to plan ahead and create a schedule for the project. Late projects will not be accepted. Your project will compete both within-section and across all sections of the class, so make it great! BIZCAFÉ SIMULATION DETAILS__________________________________________________ You will have plenty of time to get to know your Group Project group because it is the same group with whom you will be completing a real-world business simulation throughout our class! Each week, you and your team will make decisions as the owners and managers of a fictitious café. By addressing a variety of business decisions, your team will compete with other teams in class also running and operating their own café. The simulation is intended to expose students to the variety of decisions and challenges facing a company while also providing an immediate outlet to try out new tools and concepts being taught in class. The dynamic nature of a market and the effects competition and firm decision-making can have on a business’ success are explored in this fun, engaging context. Each week, your team will meet, discuss the decisions you intend to make, and then upload your choices. Note: only one member of the team needs to upload the group’s choices each week, so typically groups will meet and do this together or will discuss their strategy and appoint one person to enter the decisions before the deadline. BizCafé will also ask you and your team to summarize its thought process behind each week’s decisions, so the group should elaborate on what information it used from the simulation, the concepts we discussed in class, and other strategies/logic that went into the group’s decision. Be thoughtful and thorough and remember: this is safe way to practice business ideas! MIDTERM EXAMINATION DETAILS_______________________________________________ My goal for class is to teach you business fundamentals that will provide a solid foundation upon which your remaining core and discipline-specific classes will build. To ensure that you are making steady progress in acquiring, retaining, and understanding the information presented in class, we will have one examination–the midterm exam–that allows you to demonstrate the extent to which you understand and can apply our class concepts. The goal of the examination is not to trick you or to require you simply to memorize definitions. Instead, the examination is crafted to measure your mastery of the course content, identify where weak spots might exist, and to let you demonstrate adept application of the concepts for example business problems inspired by the real-world. The examination will take place online via D2L (see the course schedule at the end of the document) and will be an open book, open note examination. The exam cannot be rescheduled, and missing the examination will result in a score of zero for the exam. The questions will be a mix of multiple choice, short answer, and realworld application questions and may cover topics from our in-person class lectures, assigned readings, class slides, or any other assigned resources (e.g., podcasts, videos), so it is essential to attend class, take notes, and complete assigned readings and media references so you are aware of all class content. GRADES + EVALUATIONS______________________________________________________ It would be wonderful if everyone could get an A+ in class, but sadly, that is not how the real world is structured. Indeed, even bonus structures at companies often have designated “bins” or “buckets” in which employees are separated as a function of their performance. Our class is not curved. Thus, in theory, everyone could get an A (DePaul does not have A+, unfortunately), but the quality of your work will be compared to the work of your peers, which should produce some friendly competition and raise the tide for all ships. Here is how your grade will be broken down in this class: Weekly Quizzes (D2L) Midterm Examination Group Project: Presentation Group Project: Executive Summary Participation and Attendance Driehaus Difference Modules The Driehaus Difference Self-Reflection 20% 25% 15% 15% 10% 5% 10% TOTAL: 100% BONUS: BizCafé Final Performance……….+1-2% points (calculated) (Note: all students are required to complete BizCafé) PROFESSIONALISM + PREPARATION_____________________________________________ As an up-and-coming business professional, your ability to present yourself as a well-prepared, professional businessperson is as important as your ability to convey business literacy. Thus, in addition to mastering the content of our course, you are also expected to come to every class fully prepared, having completed all the required readings and ready to participate in class discussion. In class, you should present yourself in a professional, respectful manner and engage with your fellow classmates and professor with consideration and kindness. Missing class, arriving late, leaving early, and/or being disruptive or distracting will affect your grade. Importantly, all deadlines are final. No extensions shall be granted, no late work shall be accepted. Do not ask. This expectation is not meant to punish you but, instead, to teach you and to prepare you for real-world expectations. Your company will not change an important deadline because you could not manage your time, so do not get used to asking for extensions or turning in late work. Learn to manage your time wisely now. We’re all busy. TECHNOLOGY ETIQUETTE IN THE CLASSROOM___________________________________ Research suggests that the use of laptops and mobile phones in the classroom are harmful to an individual’s educational development and can be equally (if not more) distracting to others (Fried, 2007). Technology certainly has an important role to play in modern business practice, but using technology in class for non-class purposes is bad, just as checking your email or watching a basketball game on your laptop during a business meeting would get you fired. Translation: do not do it. Technological devices that assist with any physical or learning needs are permitted, but if you are using your laptop in our class for anything other than our class, it will negatively impact your grade. OUR VINCENTIAN VALUES_____________________________________________________ Driehaus prides itself in providing its students with a world-class business education, but our college holds itself to an even higher standard. The Vincentian mission of DePaul University and the Driehaus College of Business means that we are to ask the question, “What must be done?” When we look out toward the world, when we observe society, and when we reflect on the experiences of others– including those like us and others unlike us–where is there room to make the world a better, more just place? Where is there an opportunity to create value for others? Where is there room for innovation and entrepreneurship that can improve the world? Our Driehaus community views business through this lens of lifting others up and doing what must be done. Companies who create value create profit, and the ability to bring value to others and to society while also generating returns for our company and/or organization is truly a win-win approach. Keep this in mind in our class, during your time studying at Driehaus, and in the professional roles you pursue during and after business school. DEPAUL ACADEMIC INTEGRITY_________________________________________________ As a student at DePaul University, you are expected to adhere to the university’s academic integrity policies and student code of conduct. Cheating, plagiarism, improperly citing sources, reusing work created for other courses (without permission), and collaborating on individual work with fellow students all violate these university determined policies and will result in disciplinary action. Be sure to review this website to familiarize yourself with these important policies. In addition, posting class assignments, solutions, quizzes, examinations, PowerPoint slides, or any other resource online is a violation of intellectual property and will result in a grade of F for the course, even retroactively. CENTER FOR STUDENTS WITH DISABILITIES (CSD)__________________________________ Our classroom is a safe, inclusive space where we can share ideas, grow, and learn together. If you have accommodations set up through the Center for Students with Disabilities (CSD), please know that I will do everything possible to facilitate your needs to ensure a rich, educational experience. Your privacy will be respected, and do not hesitate to reach out should you have any questions pertaining to creating the best possible learning environment for you. A NOTE ON BUSINESS WRITING AND COMMUNICATION__________________________ As part of your formal business education at Driehaus you will have the opportunity to take courses on writing and presenting in professional contexts. Even more important, you will have the opportunity to hone your writing, speaking, and presenting skills throughout your courses here at Driehaus beginning with this class. You should take these assignments and projects seriously, using them as practice before entering “real world” business communication contexts in your internships and, eventually, your full-time job. Similarly, when provided feedback from professors regarding your writing, speaking, and presenting style, take it seriously: part of being persuasive and effective as a communicator is the style, professionalism, and charisma with which you present your ideas. To help you get a “head start” on being a better business communicator, here is a list of tips and tricks: 1. Know your audience and write/present for them (i.e., using the appropriate language, style, content). 2. Treat every class assignment/presentation like it is a job assignment/presentation (and dress accordingly). 3. Efficiency is your friend. Cover exactly what is asked for. No less. No more (or, if more, use an appendix). 4. Make use of headings, subheadings, and bold words to organize your logic and draw attention to key ideas. 5. Use bullet points, instead of sentences, to list key points that do not need much elaboration. 6. Minimize text on slides and never read text verbatim from a slide (unless directly quoting a source). 7. If using visual aids (e.g., slides), make them look polished, sleek, and professional. Design matters. 8. If using images, only use hi-res images without pixilation and label any necessary graphs, axes, etc. 9. Familiarize yourself with APA Style for citing sources, as well as punctuation and grammar rules. Use it. 10. Be creative. Tell a compelling story. Address any and all requirements by telling a cohesive story. 11. Justify all of your ideas with evidence, whether primary data or secondary data, and logic. 12. Do not use “texting language” or informal language in business writing unless a deliberate style choice. 13. Do not use notecards or word-for-word scripts. Know your material well enough to speak confidently. 14. Cover key ideas in an oral presentation; leave small, supplementary details for the accompanying report. 15. Use whatever grading/evaluation rubric is provided to structure your work and to deliver what is expected. 16. Save and send work in file formats (e.g., PDF) you know will open for your audience. Test to make sure. 17. Familiarize yourself with the “Curse of Knowledge,” and adjust your writing/presentation accordingly. 18. Do not just talk about ideas, show your ideas (e.g., mock-ups, appendix visual aids, etc.) 19. Consider clever “souvenirs,” memorable activities, visuals, or tangible items to leave a lasting impression. 20. Practice makes perfect. Practice to perfect timing, handoffs, presentation choreography, and group work. Remember that part of our job, in addition to teaching you the ins and outs of business, is to teach you how to perform as successful businesspeople. The ability to write, present, and communicate effectively and efficiently is critical to your success as a businessperson, so soak up this knowledge. A NOTE ON GROUP WORK AND COLLABORATION_______________________________ Most of the work you will do as young professionals will require teamwork and collaboration, online and offline. Sometimes you will be able to select colleagues with whom you can work on a project, but often you will be required to work with colleagues, clients, partners, agencies, and customers you do not get to choose. As such, a considerable amount of your time at Driehaus will be spent working on projects with teams you select and teams you do not. Get used to it. ☺ This, of course, requires you to learn how to listen and work well with others, present and lobby for your ideas, acknowledge when someone else’s idea may be better than your own, communicate and coordinate well with multiple people, and hold yourself and others accountable for fulfilling your part of the group’s work. It may not always be a smooth ride, but that is life, and we are preparing you for a lifetime of group work. It is in your best interest to learn the best practices of group collaboration as early as possible and to adhere to your workload and scheduling commitments. Also, be aware of resources (e.g., Slack, Discord, Google Drive, Dropbox, etc.) that may help your team communicate and set deadlines effectively. These are the kinds of tools you will be using in the business world, so it is helpful to practice using them now. NOTE: Group members will evaluate one another at the end of the quarter regarding each person’s commitment and contribution to the group’s deliverables. So, if someone does not deliver his/her part or do his/her work, the rest of the group will get credit, but that individual member will not. Translation: don’t shirk; do your work. BizCafé Team Simulation Instructions Introduction: To give you a taste of the many different decisions one must make when engaging in business, you will be participating in a business simulation called BizCafé in which you and your group manage the operations of a café. You will select your menu, choose prices, engage in market research, purchase assets to enhance your café, and keep track of your financials using the easy-to-use BizCafé interface. Your group will enter its decisions weekly throughout the first six weeks of the quarter, applying the new tools and skills acquired in class to make better, smarter decisions each week. To understand your group’s logic behind its decisions, BizCafé will also ask you to write a bit about how your group arrived at its decisions, what information went into the decisions, and more. Accessing BizCafé is easy: To log in to BizCafé, visit the BizCafé website. Follow the instructions to upload your group’s decisions for each week. Note: Each team member will have to purchase access to BizCafé, but remember there’s no textbook for our class. So, instead of spending $300, you’ll just spend about $30. Not too shabby! Deadline: Your BizCafé decisions must be uploaded to the BizCafé site by a certain time each week so that the simulation can factor your group’s decisions into the mix. Remember, each team’s decisions influence the performance of the other teams. To give you and your team the maximum amount of time to meet each week, your decisions will be due by midnight at the start of the following academic week. To clarify with an example, let’s say your class meets Wednesdays and Mondays; your BizCafé decisions must be entered by 11:59pm on the Wednesday following your Monday class. If your class has back-to-back sessions on, say, a Tuesday night, then your decisions must be entered by the following Tuesday (also at midnight). When in doubt, be sure to have your BizCafé decisions submitted before the next week of class begins (note: this is different from a traditional calendar week). Frequently Asked Questions (FAQs): Q: “Does every member of our group have to enter our decisions?” A: No, only one person in your group needs to enter your group’s decisions. The BizCafé system will automatically apply it to your entire group. Q: “What decisions do we have to enter? How do we know?” A: The BizCafé user interface is pretty clear. Not only will it provide you with a tutorial upon your initial introduction, but it will also tell you which decisions you need to make before you can “submit” for the week. Be sure to review all the information BizCafé provides before making your decision; some content can be found under the various tabs of the user interface that can help you make better decisions. Also, the performance dashboard is a great resource for helping you understand how your business is doing. Q: “When we are asked to write about how we arrived at our decisions, what do we say?” A: That’s up to you and your group, but be sure to incorporate the concepts we are discussing in class, as well as any information you used from the BizCafé system (e.g., market research). Q: “Our group is nervous to submit! We’re brand new to business – how can we be certain?” A: Don’t worry! Although all groups are required to complete BizCafé, your performance only counts for extra credit. We know you are new to business. BizCafé allows you to test the water without facing huge consequences. The only way it can affect your grade is by improving it! So, do your best, make informed decisions, and try to incorporate the concepts we are discussing in class. This is how you will learn! The Driehaus Difference: Self-Reflection Instructions + Scoring Rubric Introduction: Throughout the quarter you will be provided with information regarding the many wonderful resources exclusively available to you as a Driehaus College of Business student. The most successful students tend to be the ones who take advantage of the co-curricular opportunities available to them, and we want you to be among that group! Thus, we want you to reflect on how ‘The Driehaus Difference’ has shaped your personal experience at the business school, your professional plans, and your goals for the time you will spend at Driehaus. The Assignment: You will write a 2-page (single-spaced, 12-pt. font, 1” margins) self-reflection summarizing how the information presented in The Driehaus Difference modules completed as part of our class in class have influenced your plans, thoughts, and engagement as a student. Topics may include: – Co-Curricular Activities + Student Involvement – Career Advising & The Career Center – Academic Advising – Student Resources (CSD, writing center, tutoring, etc.) – Career Toolkit: Personal Brand, Résumés, LinkedIn, Internships – Mental and Physical Health/Well-Being – Study Abroad Opportunities – Driehaus Ambassadors / Alumni Engagement – Registering for Classes – Research + Entrepreneurship Opportunities (BETA Lab, Coleman) What information did you learn that changed your college/career plans? Which offices have you visited/been in touch with, and what have you learned from that engagement? Which student group(s) did you join, and why did you choose to join? Which classes are you most looking forward to taking, and what academic major, path, or program are you planning to pursue? Be detailed and describe your personal plan. Statements like “Study abroad seems cool; I’ll look into it” are not acceptable. Which specific study abroad programs interest you? Why? Why would you do them or why not (e.g., what might prevent you from doing it)? This assignment is as much about helping you reflect on your opportunities as it is to help connect you to the resources necessary to make those plans happen. Help us help you help yourself. Scoring: In addition to getting credit for completing The Driehaus Difference modules (videos + selfassessment quiz), you will receive credit for writing a personal self-reflection. Your selfassessment will be scored based on the extent to which you cover the required topics listed above (80%) and the professionalism and quality of the writing (20%). Please refer to the “Note on Business Writing and Communication” in the syllabus for guidance. Deadline: Each Driehaus Difference module should be viewed/completed in the week it is assigned. Your ‘The Driehaus Difference’ Self-Reflection should be uploaded by the last official class (Week 10). You can upload your self-reflection on D2L in the submission folder entitled “The Driehaus Difference Self-Reflection.” The Group Project + Scoring Rubric (Presentation + Executive Summary) Introduction: To make connections between our class content and real-world examples/applications of our class concepts, you will work with your group to use the entrepreneurial mindset and the business fundamentals taught in class to develop an innovative business solution that addresses an identified problem. Your job is to apply the mindset, identify an opportunity to create value for a company, customer, and/or partner, and then create a business-inspired solution. Your proposed business solution (which could be a new business, a new business tool, a new business procedure, etc.) will compete with those presented in our class and across all sections of the current quarter’s BUS 101 classes, so be sure to bring your best ideas! The Assignment: The Group Project consists of two parts: 1) The Presentation: You will present a 10-minute (maximum) presentation integrating relevant class concepts to cover the following topics: ▪ Motivation, spark for your idea ▪ Empathize: research, needs identification, addressing the “What must be done?” question ▪ Define: clear articulation of the core problem to be addressed; defined audience for solution ▪ Ideate: discussion of the ideas proposed, the brainstorming process; why final idea selected ▪ Prototype: visual, tangible representation of idea; link features w/ problem components ▪ Test: any problem refinement/editing; discussion of KPIs, test marketing insights ▪ Elements from the six core business disciplines: o Economics: supply, demand, underlying need, value o Marketing: the 4Ps, STP, branding/identity o Finance/RE: capital sources, financially viable business model o Management & Entrepreneurship: company organization, leadership, incentives, alignment o Accounting/MIS: information management, sources of information, data storage o Hospitality: customer service, human experience, creative personal touch ▪ A brief, “key ideas” conclusion 2) The Executive Summary: You will write a 5-10 page (single-spaced, 12-pt. font, 1” margins) Executive Summary that succinctly summarizes the topics presented in the presentation. The Executive Summary should be well-written, free of typos/grammatical mistakes, and clearly organized using headings, subheadings, bullets, and bold text to highlight key concepts. Any cited sources should be listed in a “References” section following the paper, and citation should adhere to APA guidelines. Remember: the goal of an Executive Summary is to provide a busy executive with a concise, informative summary of critical information/data, key problems, important ideas, and suggested solutions with the associated risks/benefits detailed for each solution. Be thorough but be brief. Edit accordingly. Please refer to the “Note on Business Writing and Communication” in the syllabus for guidance. Scoring: Your presentation will be graded on clarity (10%), content covered (30%), accurate application of class concepts (30%), professionalism/aesthetics (15%), and engagement/effective storytelling (15%)–the “pitch.” Your executive summary will be graded on its clear organization (10%), content covered (30%), accurate application of course concepts (30%), professionalism (15%), and grammar/style (15%). Ten minutes for a presentation is not a long time, but it is enough time. The presentation should be carefully constructed to highlight only those key points the group wishes to convey. The group should also treat the presentation like a professional presentation: dress up and be prepared, engaging, and convincing. Use compelling visuals, storytelling techniques, and tangible props/examples to inform, educate, and persuade. You can see a scoring rubric for both the presentation and the executive summary at the end of the syllabus. Be aware that this rubric is what your professor will use to grade your presentation and executive summary. Deadline: Your presentation and Executive Summary should be uploaded to D2L (submission folder: Group Project) by the day/time the group is scheduled to present. D2L randomly determines group membership and order: Groups 1-4 will present Week 10A; Groups 5-8 will present Week 10B. Although your group has ten weeks to identify a problem, develop a solution, and create the accompanying presentation and executive summary, it is essential to plan ahead! Group Member Evaluation (Optional) Introduction: At the end of the quarter, you will have the (optional) opportunity to rate your group members on their contributions to your group’s work across the quarter. From your BizCafé group work and decision making to your group project presentation and executive summary, it is essential that each member of your group does his/her/their part. Shirking is unacceptable, and students who do not do their “fair share” will not receive the same grades as group members who do. Get used to pulling your weight as a member of a team. ☺ The Opportunity: At the end of the quarter, one of two things will be true: 1) everyone in your group did what they were assigned to do all quarter long and you are happy, or 2) someone (or several people) in your group shirked and did not do what they were supposed to do. If the first scenario describes your group, then great! There’s no need to do anything, and points will be evenly distributed among your group members. If the second scenario describes your group, then you have the option to rate your group members according to their respective contributions. If one member of your group did about 50% of the work they agreed to do, you can let me know. If a member of your group did 0% of the work they agreed to do, also let me know. If enough members of your group communicate the same message about a particular team member’s (or team members’) performance, that person’s grade for group project elements will be adjusted to reflect the amount of work he/she/they did NOT do. So, if four members of a group say that the fifth member did 0% of the work on a project, then that fifth member gets zero points for that project. It’s that simple. To let your professor know, just send an email with each group member listed and the % of work (out of 100%) each member by the end of Week 10 of class. You may wish to include evidence or details when emailing, as that will provide your professor with some context in the event a student tries to complain. This is usually very simple because students who didn’t do their work usually have no evidence to defend their lack of contribution. Let’s Be Real: Listen, group work is tough, but it is a required part of business (and life). You need to learn how to have tough conversations with your peers and to be willing to listen when your peers hold you accountable. The group member evaluation is a gift from me, your professor, to ensure any slackers in your group are not rewarded for your hard work. Still, students need to learn the ups and downs of group work because this is an essential life skill. You will be doing group work in college and beyond, so figure out how to do it well and how to be selfsufficient when it comes to managing groups effectively. Don’t complain about group work; manage it. There will (and should be) disagreements–that’s how business works–but find a way to come together to get your work done. Help each other, grow together, and be kind. COURSE CALENDAR___________________________________________________________ The following schedule has been developed to help you keep organized. Be sure to come to class prepared, submit assignments and quizzes by the deadline (all times CST), and work ahead whenever possible to stay on track. We have a lot of ground to cover, so figuring out a system that works for you and your group will serve you well in our class and in your career! Find your groove and lock it in! Week 1: Course Introduction + Economics Definition/Function: Economics is the study of how humans satisfy needs and wants via the allocation of scarce, limited resources that could be used for other purposes. Stated more simply, economics is the efficient allocation of resources to satisfy the needs of consumers and producers and, in doing so, creating value. Day 1 – Thursday, September 8, 2022 Economics: Humans, Scarcity, and the Market Topic This class introduces students to the way individual human needs, and the pursuit of products/services to fulfill those needs, affects supply, demand, and–ultimately–profit. Real World Example and/or Class Activity Supply & Demand: From a Lemonade Stand to Your Business Degree Driehaus Paths, Career & Salary Info We’ll discuss different pathways for a successful, rewarding career in Economics. Readings/Assignments To Prepare for Class 1. Read The Undercover Economist, Chapter 1, p. 5-13, Chapter 2, p. 31-38 Day 2 – Tuesday, September 13, 2022 Business Cycles & Macroeconomics Topic This class introduces students to the idea that individual business decisions must be made in the context of an overall economy that is constantly changing. The class motivates why understanding the overall macro economy is necessary to make good business decisions. Real World Example and/or Class Activity Case Study Class Discussion: Beanie Babies + Sneakerheads Activity: Super Economics! BizCafé Simulation Be sure your group enters its BizCafé decisions for this week by the deadline! The Driehaus Difference Co-Curricular & Student Groups: Activities + College Engagement Readings/Assignments To Prepare for Class 1. Read “After the Beanie Baby Bubble Burst,” Vox 2. Read “Sneakerheads are Flipping…,” Bloomberg 3. Read “What is a Business Cycle?” Business Insider Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 1 BizCafé simulation decisions by 11:59pm, Sept. 13, 2022 2. Submit Week 1 (Economics) Quiz on D2L by 11:59pm, Sept. 13, 2022 3. Submit Week 1 Driehaus Difference Module by 11:59pm, Sept. 13, 2022 Week 2: Marketing Definition/Function: Marketing is the study of “markets,” where those who produce/supply meet those who consume to exchange products, services, experiences, and ideas. Understanding customers’ attitudes, perceptions, satisfaction, and needs (market research) helps businesses develop valuable products and/or services they can then sell to customers to generate value (and profit). Day 1 – Thursday, September 15, 2022 Segmentation, Targeting, and Positioning (STP) Topic This class introduces students to market segmentation, targeting, and positioning (STP), an exercise in efficiency and data-driven decision-making based on market research and return on marketing investment. The “marketing continuum” is discussed. Real World Example and/or Class Activity Activity: Mars, M&Ms, and Sweet STP Driehaus Paths, Career & Salary Info We’ll discuss different pathways for a successful, rewarding career in Marketing. Readings/Assignments To Prepare for Class 1. Read “Richard Branson…Virgin Voyages” 2. Read “Facebook in Fight for Teen Attention Against Social Media Rivals” Day 2 – Tuesday, September 20, 2022 The Marketing Mix (4Ps) Topic This class introduces students to the four foundational pillars of marketing: product, price, placement, and promotion. Together, these four factors provide business students with a fundamental understanding of the role and power of marketing within business. Real World Example and/or Class Activity Case Study Class Discussion: Barbie’s Got a New Body Activity: M&M’s Innovation BizCafé Simulation Be sure your group enters its BizCafé decisions for this week by the deadline! The Driehaus Difference Academic Advising + Writing, Tutoring, and Academic Resources Readings/Assignments To Prepare for Class 1. Read “Barbie’s Got a New Body” 2. Read “Apple Inc.’s Marketing Mix of 4Ps (An Analysis)” 3. Read “The Marketing Mix: The Art of Using the 4Ps of Marketing” Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 1 BizCafé simulation decisions by 11:59pm, Sept. 22, 2022 2. Submit Week 1 (Marketing) Quiz on D2L by 11:59pm, Sept. 22, 2022 3. Submit Week 1 Driehaus Difference Module by 11:59pm, Sept. 22, 2022 Week 3: Finance & Real Estate Definition/Function: Finance involves the creation, planning, and management of a company’s or individual’s money and investments. From generating start-up capital from bank lenders or investors to making wise financial decision that can grow resources exponentially, finance oversees how money is acquired, spent, and invested. Day 1 – Thursday, September 22, 2022 Sources of Capital: Debt and Equity This class introduces students to the concept of debt financing and equity financing. Whether borrowing from financial institutions or exchanging shares of ownership for money, businesses rely on debt and equity to get started and to grow into profitable organizations. This class discusses these approaches and the tradeoffs inherent in each. Topic Real World Example and/or Class Activity Case Study Class Discussion: Portillo’s Driehaus Paths, Career & Salary Info We’ll discuss different pathways for a successful, rewarding career in Finance. Readings/Assignments To Prepare for Class 1. Read Portillo’s Case Study 2. Read “Exploding Kittens Raises $30 Million…” Variety 3. Read “What is the Stock Market?” Day 2 – Tuesday, September 27, 2022 Interest Rates and the Time Value of Money Topic This class introduces students to the concepts of interest and the time value of money. Businesses and people can have “more money today” than they currently have on hand, but this borrowing comes at a cost: interest. Leveraging this concept as a lender can lead to financial growth opportunities. This class discusses this critical concept of finance. Real World Example and/or Class Activity Activity: Financing College Activity: Capital Budgeting BizCafé Simulation Be sure your group enters its BizCafé decisions for this week by the deadline! The Driehaus Difference The Career Center: The Importance of Getting Started Now Readings/Assignments To Prepare for Class 1. Read “Compound Interest: Explained with Calculations & Examples” 2. Watch “The Rice and the Chess Board” | https://www.youtube.com/watch?v=eJmWu18pWtI Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 3 BizCafé simulation decisions by 11:59pm, Sept. 29, 2022 2. Submit Week 3 (Finance) Quiz on D2L by 11:59pm, Sept. 29, 2022 3. Submit Week 3 Driehaus Difference Module by 11:59pm, Sept. 29, 2022 Week 4: Management & Entrepreneurship Definition/Function: Management is the study of organizations and the behavior of individuals within an organization, from the CEO to the newest, entry-level employee. Management encompasses organizational structure, motivation and incentives, human resources, corporate strategy, and more. Day 1 – Thursday, September 29, 2022 Strategy and Design Topic This class introduces students to the ways a company plans and prepares for the future, including its short-term and long-term goals, as well as how it designs a corporate structure that will help it achieve its goals. Real World Example and/or Class Activity Discussion: Workplace Surveillance + (Dis)honorable CEO Traits Driehaus Paths, Career & Salary Info We’ll discuss different pathways for a successful, rewarding career in Management. Readings/Assignments To Prepare for Class 1. Read “The Rise of the Worker Productivity Score” OR listen to The Daily episode “Workplace Surveillance Productivity Tracking” 2. Read “Takeaways from the Uber Files Investigation” 3. Read “Leadership vs. Management: A Key Lesson for Business Leaders” Day 2 – Tuesday, October 4, 2022 Motivation and Leadership Topic This class introduces students to the concept of incentives and the importance of aligning individual goals with the goals of the business. Rewards, sanctions, and motivation are discussed, as well as leadership styles and the role of power in a business organization. Real World Example and/or Class Activity Activity: Share and Discuss Career Explorer Diagnostic Results BizCafé Simulation Be sure your group enters its BizCafé decisions for this week by the deadline! The Driehaus Difference Registering for Classes + The Course Cart (Academic Advising II) Readings/Assignments To Prepare for Class 1. Read “Nintendo’s Key to Creativity: More Women” 2. Read “The Ideal CEO-to-Employee Pay Ratio” 3. Read “In 2020, Top CEOs Earned 351 Times More Than the Typical Employee” 4. Complete the Career Explorer Diagnostic and bring your results to class Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 4 BizCafé simulation decisions by 11:59pm, Oct. 6, 2022 2. Submit Week 4 (Management) Quiz on D2L by 11:59pm, Oct. 6, 2022 3. Submit Week 4 Driehaus Difference Module by 11:59pm, Oct. 6, 2022 Week 5: Accounting & MIS Definition/Function: Accounting involves the tracking, record keeping, and reporting of a company’s assets, liabilities, and performance over time. External parties (e.g., investors) use prepared financial reports from companies to make informed investment decisions, while others (e.g., governments, auditors) use the information to make sure a company is operating in an ethical way. Managers can also use the numbers to make better decisions for the firm. Day 1 – Thursday, October 6, 2022 The Accounting Equation + Financial Statements This class introduces students to the Accounting Equation: assets, liabilities, and shareholder/owner’s equity. Using double-entry bookkeeping and other established accounting rules, students will understand how accounting keeps track of a company’s transactions to ensure honest, balanced reporting for prospective investors and stockholders. Topic Real World Example and/or Class Activity Activity: Annual Report Scavenger Hunt Driehaus Paths, Career & Salary Info We’ll discuss different pathways for a successful, rewarding career in Accounting/MIS. Readings/Assignments To Prepare for Class 1. Read “History of Accounting” 2. Read “Blockchain and Cryptocurrency CPAs” Day 2 – Tuesday, October 11, 2022 Taxes, Fraud, and Audits Accounting is not just about providing outside investors with a snapshot of a company’s health. Accounting also provides information to governments for taxation, to regulators for ethics and transparency, and even to the company, itself, to ensure that its many employees are keeping things on the “up and up.” If you are a big fan of CSI or mysteries, then get ready to put your crime-fighting cap on! Topic Real World Example and/or Class Activity Case: Food for Thought from Kraft Heinz Activity: Ethics Dash from Red Flag Mania BizCafé Simulation Be sure your group enters its BizCafé decisions for this week by the deadline! The Driehaus Difference Study Abroad: Business Experiences Around the World Readings/Assignments To Prepare for Class 1. Read “Food for Thought from Kraft Heinz” 2. Read “Dixon’s Quiet Hero” Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 5 BizCafé simulation decisions by 11:59pm, Oct. 13, 2022 2. Submit Week 5 (Accounting) Quiz on D2L by 11:59pm, Oct. 13, 2022 3. Submit Week 5 Driehaus Difference Module by 11:59pm, Oct. 13, 2022 Week 6: Hospitality + Midterm Examination Definition/Function: Hospitality Management spans travel, tourism, events, dining, and other contexts in which impeccable service, planning, and attention to detail are essential for creating positive customer experiences. Beyond products and services, hospitality emphasizes the people in market transactions and the engagement among salespeople, customers, partners, staff, and others. Day 1 – Thursday, October 13, 2022 Tourism, Hotel, Leisure, Restaurant, and Event Management Topic This class introduces students to various types of Hospitality Management, from hotels to event spaces, travel and tourism to dining/restaurants. Students will learn theories, approaches, and tools to boost hospitality. Real World Example and/or Class Activity Case: Disney and the Quintessential Hospitality Experience Driehaus Paths, Career & Salary Info We’ll discuss different pathways for a successful, rewarding career in Hospitality. Readings/Assignments To Prepare for Class 1. Read “How Disney Cast a Spell on France’s Hospitality Industry” 2. Read “Disney’s Four Keys to a Great Guest Experience” Day 2 – Tuesday, October 18, 2022 Midterm Examination The midterm examination provides students the opportunity to demonstrate their mastery and understanding of the class content up to this point. The exam is a mix of multiple choice, short answer, matching, and some computational questions. Students will have the entire class session (90 minutes) to complete the exam. The exam will be completed online via D2L. Students may refer to their notes and other resources, but the entire exam must be completed in the 90 minutes allotted. Best of luck – you can do it! ☺ Topic Real World Example and/or Class Activity Midterm Examination BizCafé Simulation Be sure your group enters its BizCafé decisions for this week by the deadline! The Driehaus Difference Achieving Personal Balance: Mental/Physical Health Resources + CSD Readings/Assignments To Prepare for Class 1. Study for the Midterm Examination 2. Do something nice for yourself Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 6 BizCafé simulation decisions by 11:59pm, Oct. 20, 2022 2. Submit Week 6 (Hospitality) Quiz on D2L by 11:59pm, Oct. 20, 2022 3. Submit Week 6 Driehaus Difference Module by 11:59pm, Oct. 20, 2022 Week 7: Entrepreneurial Mindset (E/M) Part I Definition/Function: In Intro to Driehaus, students learn the entrepreneurial mindset, which is a useful problem-solving tool that can be used to generate innovative, effective solutions to class assignments, real world business problems, and even social issues. Whether your plan is to start your own business someday or to be a valuable, contributing employee at an existing company, the entrepreneurial mindset will serve you well in your career. Day 1 – Thursday, October 20, 2022 Empathize Topic If the Entrepreneurial Mindset is all about seeing opportunities to create value, then Design Thinking is the tool that helps us achieve that value. The first step, Empathy, involves connecting with and understanding customers on a deep, insightful, and psychological level including asking the Vincentian question, “What must be done?” Real World Example and/or Activity Activity: Worst. Better. Best. Activity: In-Class Group Project Workshop Readings/Assignments To Prepare for Class 1. Read “Why Design Thinking Works,” Harvard Business Review 2. Use Empathy exercises from class to help you make progress on your group project Day 2 – Tuesday, October 25, 2022 Define Topic Framing a problem or an opportunity correctly can drastically alter the potential success or failure of an entrepreneurial solution. The Define step involves choosing a focal problem or issue, clearly defining and framing that problem/issue, and setting that sharply defined problem as the foundation for the remaining steps in the process. Real World Example and/or Activity Activity: Mind Meld Activity: In-Class Group Project Workshop The Driehaus Difference Personal Finance: Student Financial Wellness & DePaul Central Readings/Assignments To Prepare for Class 1. Read “How to Pitch” 2. Read “13 Tips on How to Deliver a Pitch Investors Simply Can’t Turn Down” 3. Use Define exercises from class to help you make progress on your group project Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 7 (Empathize & Define) Quiz on D2L by 11:59pm, Oct. 27, 2022 2. Submit Week 7 Driehaus Difference Module by 11:59pm, Oct. 27, 2022 3. Work on your Final Group Project Week 8: Entrepreneurial Mindset (E/M) Part II Definition/Function: As we continue the journey of the Entrepreneurial Mindset and our Design Thinking tool, we proceed past problem identification and definition to the solution ideation and creation phase. We discuss brainstorming, groupthink risk, and idea prototyping among other topics. Day 1 – Thursday, October 27, 2022 Ideate This class provides tools, tips, and tricks for generating original, creative ideas that could potentially serve as solutions to the problem articulated in the previous Define step. Initially, the goal is to develop as many potential solutions as possible without judgment or evaluation. Eventually, the best ideas will proceed to the next stage (as a function of time, resources). Topic Real World Example and/or Activity Readings/Assignments To Prepare for Class Activity: Five Things Activity: In-Class Group Project Workshop 1. Read “Design Thinking’s Exciting Third Phase: Ideating” 2. Use Ideate exercises from class to help you make progress on your group project Day 2 – Tuesday, November 1, 2022 Prototype This class introduces the idea of Prototyping, or the process by which intangible ideas/solutions are built out (at least in part) into tangible products, services, experiences, and/or processes. By making a solution more “real,” the solution can proceed to the next step in the process, which will involve testing it out on prospective customers/users, as well as highlight potential problems or issues that need fixed. Topic Real World Example and/or Activity Activity: In-Class Group Project Workshop The Driehaus Difference Business Creators: The Coleman Entrepreneurship Center & The BETA Lab Readings/Assignments To Prepare for Class Activity: Object Work 1. Read “Design Thinking: Get Started with Prototyping” 2. Use Prototype exercises from class to help you make progress on your group project Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 8 (Ideate & Prototype) Quiz on D2L by 11:59pm, Nov. 3, 2022 2. Submit Week 8 Driehaus Difference Module by 11:59pm, Nov. 3, 2022 3. Work on your Final Group Project Week 9: Entrepreneurial Mindset (E/M) Part III Definition/Function: As we end our Entrepreneurial Mindset and Design Thinking journey, we conclude the process by testing our selected idea(s), learning about and improvement upon that idea, and–ultimately–making our valuable idea a reality (…or, depending on test market info, scrapping the idea altogether). Day 1 – Thursday, November 3, 2022 Test This class teaches students about the importance of testing ideas before spending more time, energy, and money bringing full ideas to fruition. Testing allows us to learn what works well, what doesn’t, and potential features or attributes to tweak before launching a “final” product/idea. Topic Real World Example and/or Activity Readings/Assignments Due Today Activity: A Few of Our Favorite Things Activity: In-Class Group Project Workshop 1. Read “Top 7 Product Design Testing Methods” 2. Use Test exercises from class to help you make progress on your group project Day 2 – Tuesday, November 8, 2022 Feedback Loop Now that we have completed a cycle of the Design Thinking process, we pause to appreciate the cyclical, dynamic nature of this process. In doing so, we recognize that having an Entrepreneurial Mindset involves identifying potential value in any context, whether we are starting our own business or working for company. The E/M mindset is useful everywhere. It is also a great time to edit your group project, trim the excess, and fill any missing gaps: you want to present the very best pitch possible! Topic Real World Example and/or Activity Activity: What I Learned Activity: In-Class Group Project Workshop The Driehaus Difference Career Toolkit: Specific Career Tools to Start Assembling Today! Readings/Assignments To Prepare for Class 1. Read “Fostering an Entrepreneurial Spirit in the Workplace…,” Forbes 2. Use Feedback Loop exercises from class to help you wrap up your group project Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit Week 9 (Test & Feedback Loop) Quiz on D2L by 11:59pm, Nov. 10, 2022 2. Submit Week 9 Driehaus Difference Module by 11:59pm, Nov. 10, 2022 3. Work on your Final Group Project Week 10: Final Presentations Definition/Function: The time has come for you and your team to present your group project solutions! Leveraging the discipline-specific principles from the first six weeks of class, as well as the Entrepreneurial Mindset and Design Thinking tools from Weeks 7-9, your group will pitch an original innovative solution that addresses a clearly defined business or social problem. Dream big, have fun, and be sure that you address all the elements of the group project as defined in the syllabus for class. Day 1 – Thursday, November 10, 2022 Group Presentations | Day 1 Topic Half of the groups (Groups 1-4) will be presenting in class today. The other half will be an attentive audience and provide feedback, thoughtful questions, and praise for particularly good ideas. Readings/Assignments To Prepare for Class 1. Practice your group project presentation 2. Complete the Group Member Evaluation (optional – see syllabus) Day 2 – Tuesday, November 15, 2022 Group Presentations | Day 2 Topic The remaining groups (Groups 5-8) will present in class today. Groups that have already presented will serve as the supportive audience. The Driehaus Difference Readings/Assignments To Prepare for Class Pay It Forward: Driehaus Ambassadors + Alumni Success Stories + Next Steps in your Driehaus and Professional Career 1. Practice your group project presentation 2. Complete the Group Member Evaluation (optional – see syllabus) Assignments, Quizzes, and Other Items to Submit Items Due This Week 1. Submit your group’s presentation on D2L (only one needed per group) 2. Submit your group’s Executive Summary on D2L (only one needed per group) 3. Submit your individual The Driehaus Difference Self-Reflection paper. SOCIAL EVENT + DRIEHAUS CUP COMPETITION Date: Wednesday, November 16, 2022 + Time: 5:00-7:00pm @ Lincoln Park Student Center Room 120A/B (Lincoln Park Campus) Purpose The winning group from each section of the current quarter’s BUS101 classes will compete to become the Driehaus Cup Champions & win scholarship money! Readings/Assignments To Prepare for Class Attend the event, enjoy some snacks, and celebrate the end of our class! Congratulations on successfully completing BUS101: Introduction to Driehaus! APPENDIX. Group Project Presentation and Executive Summary Scoring Rubric GROUP PROJECT SCORING RUBRIC Presentation (Oral) Clarity Content Covered Accurate Application of Concepts Professionalism/Aesthetics Engagement/Storytelling (The Pitch) 1-2 points 3-4 points 5-6 points 7-8 points 9-10 points The presentation was incoherent, disorganized, and hard to follow. No thought was put into its organization. Almost no concepts from class were discussed. The presentation was shaky and confusing. Some thought was given to its structure but not much. The presentation was okay but inconsistent. Some parts made sense while other parts were very unclear. The group covered a fair amount of class concepts. A few key concepts were missing. The presentation made sense and had structure. There were a few bumps, but it was mostly good. The group covered many concepts from class with just a few exceptions. The group incorrectly applied most, if not all, class concepts during the presentation. The group incorrectly applied many class concepts during the presentation but applied one or two concepts correctly. The group correctly applied many class concepts but also incorrectly applied several concepts. The group correctly applied most class concepts with just one or two exceptions. The presentation was sloppy, lacking a design theme and style consistency. The presenters carried themselves unprofessionally in presentation and appearance. The presentation had some design elements but lacked sophistication. The presenters were slightly unprofessional in presentation and appearance. The presentation had an okay design with some consistency. The presenters came across as mostly professional but were unprofessional at times. The presentation was well designed with a theme and consistency. The presenters were mostly professional in both presentation and appearance. The presentation lacked engagement, was not compelling, and was forgettable. The presentation had only one or two engaging parts, did not persuade, and might be remembered for the wrong reasons. The presentation had some engaging parts, was somewhat persuasive, and might be recalled. The presentation had many engaging parts, was persuasive, and could likely be recalled. The presentation was extremely clear, organized, and logical. The content flowed very smoothly. The group covered concepts from nearly every content area discussed in class. Very thorough presentation. The group flawlessly applied every class concept during the presentation. The integration of skills/tools was most impressive. The presentation was sophisticated, having a clear design theme and style consistency. The presenters carried themselves with exceptional professionalism in both presentation and appearance. The presentation was extremely interactive, compelling, and memorable. Some concepts from class were discussed, but many concepts were missing. Weight Team Score Weighted Score 10% 30% 30% 15% 15% Presentation Total: Executive Summary (Written) Clear Organization Content Covered Accurate Application of Concepts Professionalism Grammar/Style 1-2 points 3-4 points 5-6 points 7-8 points 9-10 points The executive summary was incoherent, disorganized, and hard to follow. No thought was put into its organization. The executive summary was confusing and unclear. Some thought was given to its structure but not much. The executive summary was okay but inconsistent. The use of headings, subheadings, and bold text was missing or confusing. The executive summary made sense and had structure. The use of headings, subheadings, and bold text was adequate. Almost no concepts from class were discussed. The summary was either too long, too short, or extremely inefficient in the way it covered the class content. Some concepts from class were discussed, but many concepts were missing. The summary lacked efficiency and/or polished conciseness. The group covered a fair amount of class concepts. A few key concepts were missing. The summary was just okay with respect to conciseness and efficiency. The group covered many concepts from class with just a few exceptions. The summary could have been more concise and/or more efficient. The group incorrectly applied most, if not all, class concepts in its executive summary. The group incorrectly applied many class concepts in the summary but applied one or two concepts correctly. The group correctly applied many class concepts but also incorrectly applied several concepts. The group correctly applied most class concepts with just one or two exceptions. The executive summary was extremely unprofessional. The language, content, and directives were not something one hopes to find in an executive summary for a top business organization. The executive summary was somewhat unprofessional. The lack of sophisticated language content, and directives suggests a great deal editing and rewriting would be necessary. The presentation executive summary was okay. The language, content, and directives would need to go through a few rounds of revision and editing, but they weren’t terrible. The executive summary had several major spelling, grammar, or typographical errors. The executive summary had a few major spelling, grammar, or typographical errors. The executive summary had several minor spelling, grammar, or typographical errors. The executive summary was mostly professional. The language, content, and directives were mostly clear and, with some edits, would make for a very strong executive summary. The executive summary had some minor spelling, grammar, or typographical errors. The executive summary was extremely clear, organized, and logical. The use of headings, subheadings, and bold text was perfect. The group covered concepts from nearly every content area discussed in class. The summary was concise and very efficient. A busy executive would benefit from this document. The group flawlessly applied every class concept in its executive summary. The integration of skills/tools was most impressive. The executive summary was extremely professional. The language, content, and directives (supported by evidence/logic) were exactly what one hopes to find in a top business organization. The executive summary had no major or minor spelling, grammar, or typographical errors. Weight Team Score Weighted Score 10% 30% 30% 15% 15% Executive Summary Total: NOTE: To calculate how many % points your project and/or executive summary performance will contribute to your final grade for class, simply divide the weighted total by 10 and then multiply that result by 15. For example, a Presentation Total of 8 and an Executive Summary Score of 9 would contribute 12% and 13.5% to your grade, respectively (out of a maximum of 50% for each). ZOOM _______________________________________________________________________ Office hours and individual meetings will be available live via Zoom. I will provide a Zoom link in D2L for you to connect. I ask that you switch on your webcam during meetings, as this will make for a richer environment for all of us – but it is not mandatory. Office hours and individual meetings will not be recorded unless otherwise noted prior to or during the meeting at the discretion of those involved. Recorded Zoom videos will only be released to students registered for this section of the course. Zoom is an enterprise video/web conferencing and collaboration solution for DePaul’s faculty, staff, and student employees. Please download the Zoom client before your first class and read the Zoom instructions. o Download Zoom Client (https://depaul.zoom.us/download) o Zoom Video Tutorials (https://support.zoom.us/hc/en-us/articles/206618765-Zoom-VideoTutorials) o Zoom Support FAQ (https://support.zoom.us/hc/en-us/articles/206175806-TopQuestions?flash_digest=0d96b1924dbc68c124d363d5d255d51fda1a78e2) Frequently Asked Zoom Questions Can I connect from a room system? Yes. Zoom will allow you to connect from a room system. Are there instructions on how to connect to Zoom? Yes. You can find them here. Can I increase the size of the video window, so I can see the professor and classroom in more detail? Yes. Complete instructions on how to do this are found here. The quick process is: 1. Click the swap icon at the upper right corner of the Zoom window to switch the content for the video feed. 2. Click the icon at the upper right to swap it back or click Switch to Sharing Content. 3. Click View Options, then Side-by-Side Mode to switch into Side-by-Side Mode. 4. Drag the vertical bar that separates the windows left and right to resize to your preferences. Help! My computer is not working, how can I connect to the videoconference? Zoom supports the PC and macOS operating systems on personal computers, along with room systems. If none of these are available to you, then you can use your smartphone (Android or iOS) to connect as a backup. The experience will not be as good as a desktop computer or room system, but it will allow you to connect. In dire circumstances, or if your microphone and speakers are not working, you can connect via a regular telephone connection. Do I use the same Zoom meeting ID for all courses at DePaul? No – Each DePaul course will have a dedicated meeting ID, but the same meeting ID will be used each week of the course. Do I have to use my DePaul Zoom account only? Yes – Only authenticated DePaul Zoom accounts can join our class sessions. You cannot join with your personal or work Zoom login credentials. Please create a DePaul Zoom account before our first class. Purchase answer to see full attachment

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Your Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.