The major competitor is a large national franchise

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During the past four months, George Vazquez has been putting together his plan for a new venture. George wants to open a pizzeria near the local university. The area has three pizza enterprises, but George is convinced that demand is sufficient to support a fourth.
The major competitor is a large national franchise unit that—in addition to its regular foodservice menu of pizzas, salads, soft drinks, and desserts—offers door-to-door delivery. This delivery service is very popular with the university students and has helped the franchise unit capture approximately 40 percent of the student market. The second competitor is a “pizza wagon” that carries precooked pizzas. The driver circles the university area and sells pizzas on a first-come, first-served basis. The pizza wagon starts the evening with 50 pizzas of all varieties and sizes and usually sells 45 of them at full price. The last 5 are sold for whatever they will bring. It generally takes the wagon all evening to sell the 50 pizzas, but the profit markup is much higher than that obtained from the typical pizza sales at the franchise unit. The other competitor offers only in-house services, but it is well known for the quality of its food.
George does not believe that it is possible to offer anything unique. However, he does believe that a combination of door-to-door delivery and high-quality, in-house service can help him win 15 to 20 percent of the local market. “Once the customers begin to realize that ‘pizza is pizza,’” George told his partner, “we’ll begin to get more business. After all, if there is no difference between one pizza place and another, they might just as well eat at our place.”
Before finalizing his plans, George would like to bring in one more partner. “You can never have too much initial capital,” he said. “You never know when you’ll have unexpected expenses.” But the individual whom George would like as a partner is reluctant to invest in the venture. “You really don’t have anything unique to offer the market,” he told George. “You’re just another ‘me too’ pizzeria, and you’re not going to survive.” George hopes he will be able to change the potential investor’s mind, but if he is not, George believes he can find someone else. “I have 90 days before I intend to open the business, and that’s more than enough time to line up the third partner and get the venture under way,” he told his wife yesterday.
QUESTIONS
1. One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a “me too pizzeria” and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa John’s, Little Cesar’s etc.) small independent shops and some grocery stores. It is a proven product and does not come with a very high sticker price. Is there any truth to the potential investor’s comment? Is the lack of uniqueness going to hurt George’s chances of success? 
2. Uniqueness is not the only factor that needs to be considered when evaluating the feasibility of a new venture. Using the feasibility criteria approach analyse George’s proposed new venture. Given that there is very limited information presented, your analysis may consist of the questions that need to be answered to make a determination of the ventures success. 
3. In addition to the uniqueness feature, what other critical factors is George overlooking? Identify and describe three, and give your recommendations for what to do about them.

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APA (American Psychological Association): This citation style is commonly used in the social sciences, education, and psychology. In APA style, in-text citations include the author’s last name and the publication year, while the reference page includes a complete list of all sources used in the essay. For example: (Smith, 2020).
MLA (Modern Language Association): This citation style is commonly used in the humanities, including literature, language, and cultural studies. In MLA style, in-text citations include the author’s last name and the page number, while the Works Cited page includes a complete list of all sources used in the essay. For example: (Smith 23).

Credencewriters.com’s team of writers understands the importance of correct citation and formatting and uses these styles to ensure that their clients receive high-quality essays that meet academic standards.
In conclusion, Credencewriters.com’s team of writers is knowledgeable in using various citation styles, including APA and MLA, to ensure that their clients receive well-researched and correctly formatted essays. Whether clients require essays in the social sciences, humanities, or any other field, Credencewriters.com’s team of writers has the expertise to deliver high- quality work that meets the highest academic standards.

During the past four months, George Vazquez has been putting together his plan for a new venture. George wants to open a pizzeria near the local university. The area has three pizza enterprises, but George is convinced that demand is sufficient to support a fourth. The major competitor is a large national franchise unit that—in addition to its regular foodservice menu of pizzas, salads, soft drinks, and desserts—offers door-to-door delivery. This delivery service is very popular with the university students and has helped the franchise unit capture approximately 40 percent of the student market. The second competitor is a “pizza wagon” that carries precooked pizzas. The driver circles the university area and sells pizzas on a first-come, first-served basis. The pizza wagon starts the evening with 50 pizzas of all varieties and sizes and usually sells 45 of them at full price. The last 5 are sold for whatever they will bring. It generally takes the wagon all evening to sell the 50 pizzas, but the profit markup is much higher than that obtained from the typical pizza sales at the franchise unit. The other competitor offers only in-house services, but it is well known for the quality of its food. George does not believe that it is possible to offer anything unique. However, he does believe that a combination of door-to-door delivery and high-quality, in-house service can help him win 15 to 20 percent of the local market. “Once the customers begin to realize that ‘pizza is pizza,’” George told his partner, “we’ll begin to get more business. After all, if there is no difference between one pizza place and another, they might just as well eat at our place.” Before finalizing his plans, George would like to bring in one more partner. “You can never have too much initial capital,” he said. “You never know when you’ll have unexpected expenses.” But the individual whom George would like as a partner is reluctant to invest in the venture. “You really don’t have anything unique to offer the market,” he told George. “You’re just another ‘me too’ pizzeria, and you’re not going to survive.” George hopes he will be able to change the potential investor’s mind, but if he is not, George believes he can find someone else. “I have 90 days before I intend to open the business, and that’s more than enough time to line up the third partner and get the venture under way,” he told his wife yesterday. QUESTIONS 1. One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a “me too pizzeria” and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa John’s, Little Cesar’s etc.) small independent shops and some grocery stores. It is a proven product and does not come with a very high sticker price. Is there any truth to the potential investor’s comment? Is the lack of uniqueness going to hurt George’s chances of success?  2. Uniqueness is not the only factor that needs to be considered when evaluating the feasibility of a new venture. Using the feasibility criteria approach analyse George’s proposed new venture. Given that there is very limited information presented, your analysis may consist of the questions that need to be answered to make a determination of the ventures success.  3. In addition to the uniqueness feature, what other critical factors is George overlooking? Identify and describe three, and give your recommendations for what to do about them. Credencewriters.com writers use essay writing citations style such as APA, MLA Credencewriters.com’s team of writers are proficient in using various citation styles, including APA, MLA, and others, to ensure that their clients receive well-researched and correctly formatted essays. The following is a brief overview of how Credencewriters.com’s writers use each of the citation styles: APA (American Psychological Association): This citation style is commonly used in the social sciences, education, and psychology. In APA style, in-text citations include the author’s last name and the publication year, while the reference page includes a complete list of all sources used in the essay. For example: (Smith, 2020). MLA (Modern Language Association): This citation style is commonly used in the humanities, including literature, language, and cultural studies. In MLA style, in-text citations include the author’s last name and the page number, while the Works Cited page includes a complete list of all sources used in the essay. For example: (Smith 23). Credencewriters.com’s team of writers understands the importance of correct citation and formatting and uses these styles to ensure that their clients receive high-quality essays that meet academic standards. In conclusion, Credencewriters.com’s team of writers is knowledgeable in using various citation styles, including APA and MLA, to ensure that their clients receive well-researched and correctly formatted essays. Whether clients require essays in the social sciences, humanities, or any other field, Credencewriters.com’s team of writers has the expertise to deliver high- quality work that meets the highest academic standards.

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