Review the following video â€œTips for job seekers: How to negotiate your salary pt. 1â€ and â€œTips for job seekers: Advice on personal branding pt. 2â€, and answer the critical thinking question that follows:
Summarize the key points from the video in terms of what you have learned regarding what skills and knowledge you would focus on when building your personal branding information for a potential job interview. Why focus on those skills? In your summary, reflect on, and explain, how you will apply what you have learned in a career context.Â
Your summary should be a minimum of one page of content in length. Properly cite any references utilized in APA format.
10 Tips for Building a Personal
Brand & Boost Your Career
January 14, 2019
Northeastern University. (2019, January 14). 10 tips for building a personal brand & boost your
Apple challenged the world to â€œThink Different.â€ Nike encouraged people, regardless of
age, gender, or physical fitness level, to â€œJust Do It.â€ Dunkinâ€™ Donuts persuaded busy
professionals that â€œAmerica Runs on Dunkinâ€™.â€
Over the years, these recognizable slogans have morphed into rallying criesâ€”setting
the tone for how each company communicates and identifies itself in the market. In just
a handful of words, these slogans have told a story and influenced how people perceive
the organizations behind them. Together, they represent the power and potential of
â€œBranding is what companies stand for,â€ says Dr. Sean Gresh, a faculty member
in Northeasternâ€™s Master of Science in Corporate and Organizational Communication
program. â€œItâ€™s reflected in how that company acts, how it serves people, the value that
the company shares, and how the company projects those values.â€
A strong brand stands out in the crowdâ€”and gains more sales, increased awareness,
and better customer experiences as a result.
But branding isnâ€™t just for companies. Professionals each have their own story to tell and
goals, skills, and expertise to share. In todayâ€™s increasingly digital world, a personal
brand is no longer a nice-to-have; itâ€™s expected.
What is a Personal Brand?
A personal brand is, in many ways, similar to a corporate brand, Gresh explains. It is
who you are, what you stand for, the values you embrace, and the way in which you
express those values. Just as a companyâ€™s brand helps to communicate its value to
customers and stand out from the competition, a personal brand does the same for
individuals, helping to communicate a unique identity and clear value to potential
employers or clients.
Or, as Gresh summarizes: â€œPersonal branding is oneâ€™s story.â€
That story can
Nov 8, 2018,11:30am EST
10 Golden Rules Of Personal Branding
Chan, G. (2018, Nov. 8). 10 golden rules of personal branding. Forbes.
Creating a personal brand can be a daunting, mythical task. And one of the
easiest ways to get lost in the process is to not know where to start. Even
Oprah Winfrey began by going through several style iterations on a small local
show before defining her voice into one of the most influential personal
brands in the world.
In both our look-at-me cultural shift and evolving job market, itâ€™s both helpful
and necessary to stand out when applying for a job or starting your own
company. A personal brand is for (almost) everyone. So here are 10 golden
rules for creating an engaging, unique, and inviting personal brand.
1. Have a focus.
â€œToo many people are unfocused when it comes to press and coverage, trying
to be “everything to everyone.” Decide what your key message is and stick to
it,â€ says Cooper Harris, founder and CEO of Klickly. Her personal brand has
undergone a dramatic shiftâ€”from working actress to respected tech
entrepreneur and she has handled this shift by only focusing on one message
at a time. Keeping your message focused for your target demographic will
make it that much easier to both create content around your personal brand
and have others define you.
In fact, Adam Smiley Poswolsky, millennial workplace expert and author
of The Breakthrough Speaker, takes it one step further when heâ€™s advising
speakers: â€œCarve a niche, and then carve a niche within your niche. The best
personal brands are very specific.â€ And Juan Felipe Campos, VP of tech and
partner at Manos Accelerator, goes one step further to focus on communities
that he targets with his large-scale clients. â€œKeep your message and content
consistent to one niche topic to become memorable within a targeted
community.â€ The narrower and more focused your brand is, the easier it is for
people to remember who you are. And when it comes time to hire a speaker or
a new employee, your narrowed-down brand will be what they remember.
2. Be genuine.
Thereâ€™s an easy way to have an original personal brandâ€”and that is to be
genuine and authentic. Millennial influencer and head of marketing at Popular
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