Principles Of Marketing Questions
Provide an example of how an organization uses di?erent media to present a consistent message using integrated marketing communications (IMC).
Difference between APA 6TH edition and APA 7th edition
APA (American Psychological Association) is a citation and referencing style used in social sciences. The two most recent versions of APA style are the 6th and 7th editions, which have some significant differences.
APA 6th Edition:
The 6th edition of APA was published in 2009 and it provides guidelines for writing research papers and essays.
In-text citations in this edition were required to include the author’s last name, the year of publication and page number.
The reference list in APA 6th edition should be double-spaced and include the publication date for each source.
Example of an in-text citation in APA 6th edition: (Smith, 2009, p.5)
APA 7th Edition:
The 7th edition of APA was published in October 2019.
It includes updates to formatting, referencing, and language use. The major change in the 7th edition is the removal of the requirement for including the retrieval date for electronic sources.
Additionally, the 7th edition has a new format for citing online sources. Example of an in-text citation in APA 7th edition:
Overall, the 7th edition of APA provides a more streamlined and simplified approach to referencing, making it easier for students and researchers to follow.
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