Please read the instruction carefully before doing it
Personal Brand Assignment, due by midnight Sunday of Week 8.
TAMUC and the College of Business have several resources that will help you with this assignment.
Step 1: To get started, you will take a brief online assessment called Personality Pathways, which helps you understand yourself as a product. This assessment is shortened version of the Myers-Briggs personality inventory that classifies individuals into one of sixteen personality profiles. Personality PathwaysÂ
https://www.personalitypathways.com/type_inventory.html
Profiles consist of 4 letters, such as ISFP or ENTJ. Save these letters that describe you.  For more information on your profile, I will upload a Myers-Briggs Test Overview this weekend. When you find your profile, print it and circle the descriptions that you think fit you the best.
Step 2: Using the Myers-Briggs profile as a starting point, the next step is to fill in additional characteristics about yourself, including things you have learned (courses specific to your major, for example), skills you can do (learned from work, volunteering, internships, etc.), and work environments you know something about. Â Â
Below is a sample of the table you will include. Tell me something about personality in the first box. List courses or areas of knowledge that are relevant to your target job in the second column. List thing you know how to do (from jobs, internships or other experiences) in the third column. This could include fluency in a second language, provable tasks you have accomplished, skills learned from campus activities, such as keeping books for a fraternity as treasurer or organizing a fund-raising activity for a club. Finally, you might know something about how an industry works because you have a family business you grew up helping, or internship or summer jobs. Even if you plan to work in a different business, knowledge of these industries can be helpful to potential employers.Â
Personal Characteristics |
Content Knowledge |
Process Knowledge and Skills |
Industry Knowledge |
ENFJÂ (Extroverted, Sensing, Feeling, Judging) |
Marketing Major |
Operate cash register, customer service skills |
Family grocery store |
Exceptional people skills |
Retail Management |
Open and Close restaurant; schedule shifts |
Fast food restaurant (summer job) |
Organizational abilities< Myers Briggs Test Overview Excerpted with permission from the
Favorite world: Do you prefer to focus on the outer world or on your own inner world? This is called
Information: Do you prefer to focus on the basic information you take in or do you prefer to interpret and add meaning? This is called
Decisions: When making decisions, do you prefer to first look at logic and consistency or first look at the people and special circumstances? This is called
Structure: In dealing with the outside world, do you prefer to get things decided or do you prefer to stay open to new information and options? This is called
Your Personality Type: When you decide on your preference in each category, you have ISTJ INFJ ISTP INFP |
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