Please answer each question individually in complete paragraphs. A reference must be added to the end of each question. Please only put three questions on each page

5

Q1

search for a promotional video of your own for a sports product; such as a sports team, sporting event, sport equipment, or sport apparel organization. Please check the discussion and select a video that has not been previously posted by any of your classmates. After posting your video link
(also identify, e.g. the company/athlete in the video); using bullet points, provide the following:

· Describe the sport product being marketed and promoted.

· Describe what target market you believe this promotional video was made for.

· Is this video effective? If so, how?

· Perform a SWOT analysis on the overall video promotion.

· Describe suggestions for improving this promotion.

Q2

Name of business: Klassik styles hair salon

Some of the most skilled workers are available to help take your business to the next level. However, the battle is to find them and get them to apply. How might you figure out where these people go to, in order to look for opportunities? Why do you believe you are right?

Q3

Name of business: Klassik styles hair salon

Regardless of the industry you’re participating in, a company with a new innovation needs to understand who might be interested in it.
The Diffusion of Innovations (DOI) theory (Rogers, E. 1983) helps to identify and reach the appropriate parties for your product and/or service. It is essential for a company with a new innovation to identify the “Innovators” and “Early Adopters” in their respective market segment(s). Take note, a good qualitative study can be the basis for quantitative research and procedures that can potentially predict buyer behavior.

Select one of your direct competitors and answer the following:

1. Who are their customers in terms of segmentation characteristics; i.e. demographics, behavior, psychometric variables. 

2. Distinguish what products their customers are buying and explain why.

Q4

You’ve been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?

Q5

In the news we are constantly hearing about security breaches, invasion of personal privacy, and the increasing prevalence of our digital footprint. The increased availability of digital information presents concerns and challenges of privacy, accuracy, intellectual property rights, security, and censorship. As a global citizen, you need to be aware of these issues and how they impact your life (CO6).

Your instructor will set-up two (2) conversation groups this week in which you will select one topic to discuss which interests you.

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