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One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a “me too pizzeria” and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa John’s, Little Cesar’s etc.) small independent shops and some grocery stores. It is a proven product and does not come with a very high sticker price. Is there any truth to the potential investor’s comment? Is the lack of uniqueness going to hurt George’s chances of success?
Uniqueness is not the only factor that needs to be considered when evaluating the feasibility of a new venture. Using the feasibility criteria approach analyze George’s proposed new venture. Given that there is very limited information presented, your analysis may consist of the questions that need to be answered to make a determination of the ventures success.
In addition to the uniqueness feature, what other critical factors is George overlooking? Identify and describe three, and give your recommendations for what to do about them.
You are strongly encouraged to perform additional research to supplement your analysis (above and beyond the assignment details). Using the course materials as references will be considered additional research.
Your paper should be 12 font, Times New Roman, double spaced. To cite your sources please use APA formatting. The paper should be a minimum of 3 pages (not including cover sheet, table of contents and reference page-if all provided). This assignment is due at the end of Week 4. Any submission past the due date will receive an automatic 15% deduction.
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Title page: includes the title of the paper, the author’s name, and the institutional affiliation.
Abstract: a brief summary of the paper’s main points.
Introduction: provides background information and sets the stage for the paper.
Methodology: describes the methods used to conduct research. Results: presents the findings of the research.
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References: a list of all sources cited in the paper, formatted according to APA guidelines.
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Title page: includes the title of the paper and the author’s name. Introduction: provides background information and sets the stage for the paper.
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Works Cited: a list of all sources cited in the paper, formatted according to MLA guidelines.
Harvard format is commonly used in the arts and humanities, and emphasizes the use of footnotes and endnotes for citations. For example, a paper in Harvard format might include the following elements:
Title page: includes the title of the paper, the author’s name, and the date. Introduction: provides background information and sets the stage for the paper.
Body: presents the main arguments and evidence supporting the paper’s thesis.
Conclusion: summarizes the main points of the paper and draws conclusions.
Bibliography: a list of all sources consulted, formatted according to Harvard guidelines.
Chicago format is commonly used in history and emphasizes the use of footnotes and bibliographies. For example, a paper in Chicago format might include the following elements:
Title page: includes the title of the paper, the author’s name, and the date. Introduction: provides background information and sets the stage for the paper.
Body: presents the main arguments and evidence supporting the paper’s thesis.
Footnotes: provides additional information and citations.
Bibliography: a list of all sources cited in the paper, formatted according to Chicago guidelines.
IEEE format is commonly used in engineering and emphasizes the use of in- text citations and references. For example, a paper in IEEE format might include the following elements:
Title page: includes the title of the paper, the author’s name, and the date. Abstract: a brief summary of the paper’s main points.
Introduction: provides background information and sets the stage for the paper.
Methodology: describes the methods used to conduct research. Results: presents the findings of the research.
Conclusion: summarizes the main points of the paper and drawsconclusions.
References: a list of all sources cited in the paper, formatted according to IEEE guidelines.
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