BMG319 Organisational Management – Mr. Gary is entering his third

BMG319/03 Organisational Management
Instructions: 1. Assignment 1 contains TWO (2) questions and you are required to answer ALL
questions.
 A softcopy should be submitted via OAS.
Question 1 ProMoto
Mr. Gary is entering his third year as the chief executive officer (CEO) of ProMoto, the national motorcycle company. All these years the company enjoyed remarkable growth and profit by relying only on the strength of demand from domestic customers. The company used to control more than 60 percent of market share in the country. ProMoto used to be the number one motorcycle brand among the local customers. However, due to globalisation, the situation has dramatically changed. The influx of foreign competitors in the last 2 years has significantly reduced the market share of ProMoto to just 30 percent. Poor management and lack of new product offerings in recent years has aggravated the problem. Faced with decline in sales and increasing competition, Mr. Gary is determined to stop the rot. To start the turnaround effort, he has decided to evaluate the internal and external environment of the company. As an expert in business strategies, you have been hired by the company to perform the evaluation process. Based on the above information, perform a SWOT analysis on ProMoto.
(40 marks) Question 2 Using Porter’s Five Forces Model, analyse the Malaysian food delivery industry based on: (i) Rivalry among competing firms.
(30 marks)
(ii) Potential entries of new competitors. (30 marks)
CLO 1: Apply management theories and concepts in an organisatiional setting
CLO 2: Perform industry analysis using the necessary analytical tools
Additional reading: https://www.ecinsider.my/2018/02/food-delivery-companies-malaysia.html
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-
big-trend-in-2020
https://www.acumenresearchandconsulting.com/malaysia-online-food-delivery-market
https://www.ecinsider.my/2018/02/food-delivery-companies-malaysia.html
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-big-trend-in-2020
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-big-trend-in-2020
https://www.acumenresearchandconsulting.com/malaysia-online-food-delivery-market

<10 Brightest The Yellow Wallpaper Topics

Here are 10 potential topics for an essay on “The Yellow Wallpaper” by Charlotte Perkins Gilman, along with references to further explore each topic:

The role of gender in the story and its impact on the protagonist’s mental health (Gilman, 1892).
The symbolism of the wallpaper and its significance to the protagonist’s narrative (Barry, 2011).
The effect of the setting on the protagonist’s mental state and well-being (Gregory, 2013).
The use of Gothic and horror tropes in the story to build suspense and unease (Swiontkowski, 2017).
The role of power dynamics in the story and how they contribute to the protagonist’s sense of entrapment (Korb, 2015).
The relationship between the protagonist and her husband, John, and its impact on the protagonist’s mental health (Shumaker, 2007).
The role of mental illness and how it is portrayed in the story (Klotz, 2017).
The historical and cultural context of the story, particularly in relation to attitudes towards women’s mental health (Hume, 2016).
The use of language and narrative style to create a sense of claustrophobia and entrapment (Hedges, 2019).
The significance of the protagonist’s name, which is never revealed in the story (Lanser, 1989).
References:

Barry, P. (2011). The Yellow Wallpaper: The Woman Writer’s Descent into Madness. In Beginning Theory (pp. 171-180). Manchester University Press.

Gilman, C. P. (1892). The Yellow Wallpaper. The New England Magazine, 24(5), 647-656.

Gregory, L. (2013). Escaping the Jaundiced Eye: Foucauldian Panopticism in Charlotte Perkins Gilman’s “The Yellow Wallpaper”. Critique: Studies in Contemporary Fiction, 54(3), 263-271.

Hedges, E. (2019). Reading The Yellow Wallpaper Through A Deleuzian Lens. Postgraduate English, (40).

Hume, B. (2016). ?he Yellow Wallpaper? An Autobiography of Emotions by Charlotte Perkins Gilman. Essays in Literature, 43(2), 139-155.

Klotz, E. (2017). ?he Yellow Wallpaper?and the Language of Insanity. Journal of Literary Semantics, 46(1), 47-65.

Korb, R. (2015). Charlotte Perkins Gilman’s “The Yellow Wallpaper”: A Symptomatic Reading. Journal of the Midwest Modern Language Association, 48(1), 75-94.

Lanser, S. S. (1989). Feminist Criticism, “The Yellow Wallpaper,” and the Politics of Color in America. Feminist Studies, 15(3), 415-441.

Shumaker, C. (2007). John and Jane in the Yellow Wallpaper. Studies in Short Fiction, 44(3), 244-252.

Swiontkowski, G. (2017). Charlotte Perkins Gilman’s ?he Yellow Wallpaper?and the History of Its Publication and Reception: A Critical Edition and Documentary Casebook. Review of English Studies, 68(284), 371-372.

BMG319/03 Organisational Management
Instructions: 1. Assignment 1 contains TWO (2) questions and you are required to answer ALL
questions.
 A softcopy should be submitted via OAS.
Question 1 ProMoto
Mr. Gary is entering his third year as the chief executive officer (CEO) of ProMoto, the national motorcycle company. All these years the company enjoyed remarkable growth and profit by relying only on the strength of demand from domestic customers. The company used to control more than 60 percent of market share in the country. ProMoto used to be the number one motorcycle brand among the local customers. However, due to globalisation, the situation has dramatically changed. The influx of foreign competitors in the last 2 years has significantly reduced the market share of ProMoto to just 30 percent. Poor management and lack of new product offerings in recent years has aggravated the problem. Faced with decline in sales and increasing competition, Mr. Gary is determined to stop the rot. To start the turnaround effort, he has decided to evaluate the internal and external environment of the company. As an expert in business strategies, you have been hired by the company to perform the evaluation process. Based on the above information, perform a SWOT analysis on ProMoto.
(40 marks) Question 2 Using Porter’s Five Forces Model, analyse the Malaysian food delivery industry based on: (i) Rivalry among competing firms.
(30 marks)
(ii) Potential entries of new competitors. (30 marks)
CLO 1: Apply management theories and concepts in an organisatiional setting
CLO 2: Perform industry analysis using the necessary analytical tools
Additional reading: https://www.ecinsider.my/2018/02/food-delivery-companies-malaysia.html
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-
big-trend-in-2020
https://www.acumenresearchandconsulting.com/malaysia-online-food-delivery-market
https://www.ecinsider.my/2018/02/food-delivery-companies-malaysia.html
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-big-trend-in-2020
https://www.thestar.com.my/food/food-news/2020/01/04/food-delivery-will-continue-to-be-a-big-trend-in-2020
https://www.acumenresearchandconsulting.com/malaysia-online-food-delivery-market

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