Historical Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) from the 3 most current years southwest airlines. These should be downl

/ Management / By

  

Historical Financial Statements (Income Statement, Balance Sheet and Statement of
Cash Flows) from the 3 most current years southwest airlines. These should be downloaded
from the SEC website. The financial statements must include horizontal (shown
between the years) and vertical analysis (shown to the right of the last year of
historical data).

 

2. Ratio analysis for the ratios shown on Table 1 in the Guide to Case Analysis (CA) of
the textbook:
a. Profitability ratios
b. Liquidity ratios
c. Leverage ratios
d. Activity ratios
e. Price-to-earnings ratio
f. The changes between years are included in the calculations.
3. Competitor ratios to compare with the ratios that were calculated in item 2. These
should be included on the same tab as the ratio analysis for the firm.

 

4. Financial analysis should include comparisons to the firm’s main competitor as well
as to the industry. How does the financial position of the firm influence the strategic
direction of the company? This section should not be used to define what each ratio 

BUSI 690
Page 2 of 6
is rather it should clearly provide analysis based on the calculations as to the strategic
choices and implications of the firm’s financial position. A compare and contrast
with the main competitor should be included in this section of narrative.

1

Southwest Airlines

By Joseph Redfearn

Liberty University

BUSI690

March 9, 2023


Introduction

“And any active-duty military with a valid military ID feel free to board at this time.” This statement over the loud speaker allowing me to be lazy and not set an alarm on my phone to check into my flight the second I’m allowed to and no matter what board after the A boarding is why I personally fly Southwest Airlines. However, this is not the case for everyone, btu there is an abundance of reasons why over 123 million people agree with me and chose to fly with Southwest last year. These reasons could range from the fact that Southwest doesn’t charge baggage fees, that Southwest has flexible cancelations for their flights, or it could be that Southwest offers the same standard flight experience as their competitors normally at a fraction of the cost. While Southwest Airlines is a successful company with a 20-billion-dollar valuation they are far from perfect and can expand on their current mission statement and make some improvements to make it so that there is no question in people’s mind what airline they want to fly with for their next vacation.


Existing mission Statement

Southwest Airlines does not have an outright mission statement, but rather two statements; their purpose and their vision. The Purpose according to the front page of Southwest Airlines website is “To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel” and the vision statement just underneath the purpose statement is “To be the world’s most loved, most efficient, and most profitable airline.” (Southwest Airlines 2023). These statements combined create Southwest Airlines mission statement. This mission statement is warm and heart felt statement that anyone can read and support however, this mission statement only addresses 7 out of the 9 components that all great mission statements are comprised of. The first component is the customers and unfortunately Southwest’s mission statement does not particularly address a customer base (1). The mission statement does address the product and service that Southwest offers by stating “air travel” (2). Unfortunately stating air travel does not address where this firm actually competes geographically because southwest is solely a north American based airline (3). Southwest’s mission statement may not get into the technology of the company past “efficient, reliable, low-cost air far,” but that would imply that the company is technologically current (4). Southwest states verbatim that they want to be “the most profitable airline” in their vision statement which would address their emphasis on the conc

   Historical Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) from the 3 most current years southwest airlines. These should be downloaded from the SEC website. The financial statements must include horizontal (shown between the years) and vertical analysis (shown to the right of the last year of historical data).   2. Ratio analysis for the ratios shown on Table 1 in the Guide to Case Analysis (CA) of the textbook: a. Profitability ratios b. Liquidity ratios c. Leverage ratios d. Activity ratios e. Price-to-earnings ratio f. The changes between years are included in the calculations. 3. Competitor ratios to compare with the ratios that were calculated in item 2. These should be included on the same tab as the ratio analysis for the firm.   4. Financial analysis should include comparisons to the firm’s main competitor as well as to the industry. How does the financial position of the firm influence the strategic direction of the company? This section should not be used to define what each ratio  BUSI 690 Page 2 of 6 is rather it should clearly provide analysis based on the calculations as to the strategic choices and implications of the firm’s financial position. A compare and contrast with the main competitor should be included in this section of narrative. 1 Southwest Airlines By Joseph Redfearn Liberty University BUSI690 March 9, 2023 Introduction “And any active-duty military with a valid military ID feel free to board at this time.” This statement over the loud speaker allowing me to be lazy and not set an alarm on my phone to check into my flight the second I’m allowed to and no matter what board after the A boarding is why I personally fly Southwest Airlines. However, this is not the case for everyone, btu there is an abundance of reasons why over 123 million people agree with me and chose to fly with Southwest last year. These reasons could range from the fact that Southwest doesn’t charge baggage fees, that Southwest has flexible cancelations for their flights, or it could be that Southwest offers the same standard flight experience as their competitors normally at a fraction of the cost. While Southwest Airlines is a successful company with a 20-billion-dollar valuation they are far from perfect and can expand on their current mission statement and make some improvements to make it so that there is no question in people’s mind what airline they want to fly with for their next vacation. Existing mission Statement Southwest Airlines does not have an outright mission statement, but rather two statements; their purpose and their vision. The Purpose according to the front page of Southwest Airlines website is “To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel” and the vision statement just underneath the purpose statement is “To be the world’s most loved, most efficient, and most profitable airline.” (Southwest Airlines 2023). These statements combined create Southwest Airlines mission statement. This mission statement is warm and heart felt statement that anyone can read and support however, this mission statement only addresses 7 out of the 9 components that all great mission statements are comprised of. The first component is the customers and unfortunately Southwest’s mission statement does not particularly address a customer base (1). The mission statement does address the product and service that Southwest offers by stating “air travel” (2). Unfortunately stating air travel does not address where this firm actually competes geographically because southwest is solely a north American based airline (3). Southwest’s mission statement may not get into the technology of the company past “efficient, reliable, low-cost air far,” but that would imply that the company is technologically current (4). Southwest states verbatim that they want to be “the most profitable airline” in their vision statement which would address their emphasis on the conc

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