For your created Airline’s (Golden Wings) Annual Performance Report write a 4-page paper double-spaced (not including the title or reference pages)  addressing th

/ Marketing / By

  

For your created Airline’s (Golden Wings) Annual Performance Report write a 4-page paper double-spaced (not including the title or reference pages)  addressing the company description, mission and goals, core competencies, and situation analysis. Use the attached document which highlights this company’s bill of rights, income statement, and balance sheet to develop this paper.   

Your paper should be written in the current APA format using in-text citations and include a reference page at the end.

COMPANY DESCRIPTION

The company description summarizes the history of your Airline —how it was founded and by whom, what its services are, and why they are unique. It begins to “sell” the reader on the history and growth possibilities for your Airline.

MISSION AND GOALS

It is important to state a firm’s mission and goals, including financial and nonfinancial goals. 

CORE COMPETENCIES

This section reminds employees as well as those outside the company (such as potential lenders) exactly what your Airline does so well and how it plans to achieve a sustainable competitive advantage over rivals. 

SITUATION ANALYSIS

The situation analysis provides an outline of the marketing environment. A SWOT analysis helps marketers and others identify clearly a firm’s strengths, weaknesses, opportunities, and threats. 

Passenger Bill of Rights

Golden Wings

1.
Ticket Pricing

a. Golden Wings Airlines is committed to providing you, as our customer, with transparent ticket pricing. When you pay for a ticket, our website will generate an outline of all charges to be incurred. This will include government taxes and fees, as well as any additional upgrades you may have chosen (ie. Baggage, meals, reservation changes, cancellations, and seat upgrades).

2.
Ticket Changes and Cancellations

a. Within 24 hours of booking a flight with Golden Wings you as the customer have the right to change your flight without charge. After 24 hours, there will be a fee to change or cancel your flight. Please contact our customer service line for further information about ticket changes and cancellations.

3.
Delayed and Canceled Flights

a. Golden Wings will provide all delays, cancellations, and diversions information within 20 minutes via the following communications:

· Announcements over the public address (PA) system

· Updates displayed on the Gate Information Screens (GIDS).

· Updates displayed on the Flight Information Display Screens (FIDS)

· Toll free at (800)-GOLDEN1

· On goldenwings.com/flightstatus

· Or through the Golden Wings app

4.
Bumping

a. Our airline is aware that in rare circumstances, due to the requirement of Federal Regulations, flights can become overbooked and require a reduction in ticketed passengers. In such cases, Golden Wings is committed to ensuring that we resolve the issue with fairness and consistency as quickly as possible. We intend to be open and forward with our passengers, informing them in case of overbooking. We will first request volunteers to switch flights and will offer compensation to volunteers. Passengers involved in a bumping incident will also receive rebooking assistance from our gate agents. If our airline is not able to accommodate same day travel accommodations, we will provide complimentary hotel and/or transportation accommodations.

5.
Lost Bags

a. It is always our primary focus to ensure that you and your luggage arrive on time at your desired destination. If this does not occur, we strive to ensure that you receive your missing luggage within 24 hours. If we are unable to deliver your missing luggage within 24 hrs. after your flight, we will provide an allowance to our customers to ensure they have their needs. If after 20 days we are still unable to locate your l

   For your created Airline’s (Golden Wings) Annual Performance Report write a 4-page paper double-spaced (not including the title or reference pages)  addressing the company description, mission and goals, core competencies, and situation analysis. Use the attached document which highlights this company’s bill of rights, income statement, and balance sheet to develop this paper.    Your paper should be written in the current APA format using in-text citations and include a reference page at the end. COMPANY DESCRIPTION The company description summarizes the history of your Airline —how it was founded and by whom, what its services are, and why they are unique. It begins to “sell” the reader on the history and growth possibilities for your Airline. MISSION AND GOALS It is important to state a firm’s mission and goals, including financial and nonfinancial goals.  CORE COMPETENCIES This section reminds employees as well as those outside the company (such as potential lenders) exactly what your Airline does so well and how it plans to achieve a sustainable competitive advantage over rivals.  SITUATION ANALYSIS The situation analysis provides an outline of the marketing environment. A SWOT analysis helps marketers and others identify clearly a firm’s strengths, weaknesses, opportunities, and threats.  Passenger Bill of Rights Golden Wings 1. Ticket Pricing a. Golden Wings Airlines is committed to providing you, as our customer, with transparent ticket pricing. When you pay for a ticket, our website will generate an outline of all charges to be incurred. This will include government taxes and fees, as well as any additional upgrades you may have chosen (ie. Baggage, meals, reservation changes, cancellations, and seat upgrades). 2. Ticket Changes and Cancellations a. Within 24 hours of booking a flight with Golden Wings you as the customer have the right to change your flight without charge. After 24 hours, there will be a fee to change or cancel your flight. Please contact our customer service line for further information about ticket changes and cancellations. 3. Delayed and Canceled Flights a. Golden Wings will provide all delays, cancellations, and diversions information within 20 minutes via the following communications: · Announcements over the public address (PA) system · Updates displayed on the Gate Information Screens (GIDS). · Updates displayed on the Flight Information Display Screens (FIDS) · Toll free at (800)-GOLDEN1 · On goldenwings.com/flightstatus · Or through the Golden Wings app 4. Bumping a. Our airline is aware that in rare circumstances, due to the requirement of Federal Regulations, flights can become overbooked and require a reduction in ticketed passengers. In such cases, Golden Wings is committed to ensuring that we resolve the issue with fairness and consistency as quickly as possible. We intend to be open and forward with our passengers, informing them in case of overbooking. We will first request volunteers to switch flights and will offer compensation to volunteers. Passengers involved in a bumping incident will also receive rebooking assistance from our gate agents. If our airline is not able to accommodate same day travel accommodations, we will provide complimentary hotel and/or transportation accommodations. 5. Lost Bags a. It is always our primary focus to ensure that you and your luggage arrive on time at your desired destination. If this does not occur, we strive to ensure that you receive your missing luggage within 24 hours. If we are unable to deliver your missing luggage within 24 hrs. after your flight, we will provide an allowance to our customers to ensure they have their needs. If after 20 days we are still unable to locate your l

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Your Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.